uploads///Twitter metrics increase

Twitter’s Project Lightning Could Be Called ‘Moments’


Nov. 23 2020, Updated 3:21 p.m. ET

‘Moments’ could be the new name for Project Lightning

Twitter (TWTR) is expected to launch its upcoming new feature Project Lightning later this year. By that time, it might be called “Moments.” According to a report from The Telegraph, a Twitter spokesperson has confirmed that Moments is the same thing as Project Lightning. However, the feature’s final name has not yet been finalized.

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Expectations from Project Lightning

Investors are expecting promising results from Project Lightning. Twitter is conducting several events in many countries to promote this new feature. One of the events is Twitter Flight 2015 scheduled for October 21, 2015, in San Francisco.

Project Lightning will allow users to view an organized collection of tweets with images and videos of a specific event. Users will be able to follow an event without following individual accounts that have tweeted on the event.

In the past, Twitter changed its user profile page to engage logged-off users. The changes included larger photos and more tools to highlight tweets, which resulted in an increase in a number of metrics, as you can see in the above graph.

Chris Sacca, well known Twitter investor, pointed to live events as Twitter’s bright spot. He also mentioned that Twitter currently lacks the tools to help users pull up relevant information about a live event and thus target the right accounts.

Facebook (FB) is also venturing into the live events space with its FB Newswire powered by Storyful. Apple (AAPL) plans to hire actual human beings to edit and organize content. Snapchat and LinkedIn (LNKD) are also using human editors. Snapchat is hiring journalists to edit content regarding the upcoming US elections.

Snapchat has emerged as the third-highest-valued startup after taxi booking app Uber Technologies and Chinese (FXI) smartphone company Xiaomi.


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