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Surface Hub is Microsoft’s Priciest Hardware Offering

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Dec. 4 2020, Updated 10:52 a.m. ET

Surface Hub price and availability

On June 10, 2015, Microsoft (MSFT) shed more light on the availability, price, and delivery of Surface Hub.

Surface Hub will have two versions:

  • A 55-inch model at a price of $6,999, for use in small conference rooms
  • An 84-inch model at a price of $19,999, for use in large, formal corporate conference rooms

The company revealed that its wall-mounted video conferencing and digital whiteboard device is the most expensive product in its hardware line.

The Surface Hub concept comes from Microsoft’s acquisition of touchscreen company Perceptive Pixel. Perceptive Pixel developed and shipped giant touchscreens to the military, media, and other markets.

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Microsoft’s Surface Hub allows devices like Google’s (GOOG) Android smartphones and Apple (AAPL) iPad tablets to communicate with it for file sharing as well as logging into a conference call. As it runs Windows 10 universal apps, any software present in Microsoft’s enterprise app store will be usable on the Hub. In the conference equipment space, Google (GOOG) developed Google Chromebox for meetings in early 2014.

The above graphic shows Microsoft’s concept for the interactive digital displays that Surface Hub may offer.

New computing platform

Surface Hub features built-in advanced sensors, cameras, NFC (near field communication), and microphones. Through the welcome screen, users can call or connect a personal device to display content on the screen.

However, if the screen will be used for close-up use, Surface Hub’s super high–resolution screen is a distinct advantage. Because Surface Hub is a Windows 10 device that targets the enterprise market, it has Word, Excel, PowerPoint, OneNote whiteboard, and Skype for Business.

If you’re bullish on Microsoft stock, you could invest in the PowerShares QQQ Trust ETF (QQQ) and the Technology Select Sector SPDR Fund (XLK), with 8% and 9.61% of their holdings in Microsoft, respectively.

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