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After Much Buzz, Microsoft Windows 10 Hits the Market on July 29

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Microsoft prepares to release Windows 10

On June 1, 2015, Microsoft Corp. (MSFT) finally announced that Windows 10 would be available on July 29 in 190 countries. Users of Windows 7 and Windows 8.1 can access Windows 10 for free. After that date, Windows 10 will be the default operating system (or OS) of all Microsoft PCs.

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Microsoft aims to make Windows 10 a common platform

With its Windows 10 set to enter the market on July 29 for use on PCs, phones, and tablets, Microsoft is aggressively expanding its reach. At the Microsoft Build Developer Conference held from April 29–May 1, 2015, Microsoft made several announcements regarding Windows 10.

Microsoft announced web tools that enable developers to migrate apps from Apple (AAPL) devices and Google’s (GOOG) (GOOGL) Android devices onto Windows devices, particularly smartphones, PCs, tablets, and Xbox consoles.

Microsoft aims to expand the reach and popularity of Windows 10 as a common platform for all computing devices. Also, looking at the current competition in the smartphone, mobile, and tablets space, Microsoft realized that rather than pushing for Windows exclusivity, it should focus on extending its reach to as many users as possible with its productivity offerings.

During its 2015 Build Developer Conference, Microsoft announced that Windows 10 will enable developers to port Google’s Android and Apple iOS apps directly onto the platform, which is expected to result in a far broader ecosystem. During the conference, executive vice president of operating systems Terry Myerson announced, “Our goal is that within two to three years of Windows 10’s release, there will be 1 billion devices running Windows 10.” He noted that no platform has achieved installation in 1 billion devices, and he estimated that Android KitKat runs on ~500,000 devices and that iOS 8 runs on even fewer devices.

For more detail, please read Microsoft Unblocks Windows 10 to Android and iOS.

If you would like broad exposure to Microsoft stock, you could invest in the PowerShares QQQ Trust ETF (QQQ) and the Technology Select Sector SPDR Fund (XLK), with 8% and 9.61% of their holdings in Microsoft, respectively.

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