Microsoft Adds 6Wunderkinder GmbH to Its Portfolio


Nov. 20 2020, Updated 3:28 p.m. ET

Microsoft purchases to-do list app developer

On June 1, Microsoft (MSFT) announced the purchase of 6Wunderkinder GmbH in a deal worth $100 million–$200 million, according to that day’s report by the Wall Street Journal. Berlin-based developer 6Wunderkinder created Wunderlist, a cross-platform, to-do list application.

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Wunderlist basics

Wunderlist is a subscription-based, cross-platform application that works with various operating systems like Google’s (GOOG) (GOOGL) Android, Apple’s (AAPL) iOS, Microsoft Windows, OS X, and web browsers. Like most subscription-based apps, it allows users to access some basic features for no charge. The Pro subscription includes advanced features for a monthly subscription fee of $4.99. Plus, 6Wunderkinder offers a business package for enterprises that want to offer this app to their employees.

The above graphic shows the features of Wunderlist that work on all major platforms. Users can access the app from all major devices.

Mobile productivity

Recently, Microsoft has made significant forays to push its cross-platform solutions regarding mobile productivity. The Wunderlist acquisition is a noteworthy piece of Microsoft’s strategy to expand its mobile productivity solutions beyond Windows and Windows Phone.

On May 19, 2015, Wunderlist announced its plans for deeper integration with Sunrise, the cross-platform calendar app that Microsoft bought in February 2015.

If you’re bullish on Microsoft stock, you could invest in the PowerShares QQQ Trust ETF (QQQ) and the Technology Select Sector SPDR Fund (XLK), with 8% and 9.61% of their holdings in Microsoft, respectively.


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