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BlackBerry Plans 2 Major Product Releases Soon


Jul. 6 2015, Updated 2:05 p.m. ET

BlackBerry plans two major product releases in the coming weeks

BlackBerry (BBRY) understands that to achieve its optimistic target of doubling its software revenues by fiscal 2016, it will need to keep coming up with new products. During its fiscal 1Q16 earnings call, BlackBerry said it’s planning two major product releases in the coming weeks.

The first one is an enhanced version of BBM Protected. BBM Protected is a secure mobile messaging solution for enterprises. The company plans to add a message archiving feature to this product. The other enhancement BlackBerry plans is a second version of BES12 to support Android for Work.

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The Android for Work program from Google (GOOG) allows a company’s IT team to manage and secure its business applications. The program is free, but enterprises are required to run mobile device management software such as BlackBerry BES 12, IBM (IBM) Fiberlink, Citrix (CTXS), SAP (SAP), or VMware (VMW) AirWatch.

BlackBerry’s partnership with Google is a win-win

BlackBerry will get much-needed business from its partnership with tech giant Google. And Google’s Android operating system is considered to be an insecure system, so Google’s alliance with BlackBerry will provide it with much-needed security.

According to an April 2015 report from Symantec, and as the chart above shows, Android accounted for 94% of all mobile threats in 2014. Symbian and Windows were found to have zero mobile threats on their platforms while iOS accounted for 6% of mobile threats. This 94% share of threats is too high, especially for the dominant player in the smartphone OS market.

To get diversified exposure to Google, you could invest in the Technology Select Sector SPDR Fund (XLK). XLK invests 3.8% of its holdings in Google.


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