AppCloud Connect framework connects data, apps, and media
Within the context of Oracle (ORCL) Marketing Cloud, Oracle announced a new feature called AppCloud Connect at its Modern Marketing Experience event. It is a set of open frameworks and application programming interfaces (or APIs) that allow marketers and organizations to connect apps, data, and media.
The ability to bridge media, apps, and data will enable marketers to benefit from the latest marketing technologies from marketing and customer relationship management (or CRM) vendors.
Oracle claims that AppCloud Connect will make it easy for its customers to work with partner apps like Mintigo as well as other peer cloud apps like Salesforce.com (CRM) and Adobe (ADBE) Analytics. The product enables integration with the existing Oracle Customer Experience Cloud applications such as Oracle Sales Cloud, Oracle Service Cloud, and Oracle Commerce. Mintigo is a predictive marketing platform that aids in identifying buyers by using big data analytics and predictive modeling.
According to a VB Insight report released in March 2015, Adobe is leading the marketing cloud space as the above presentation shows. Other leading players in this space include Oracle, Marketo, and Salesforce.com.
The above presentation shows the results of a new report from G2 Crowd in January 2015 that named the top five email marketing solutions. Oracle’s Responsys is among the leaders.
To gain diversified exposure to Oracle, you can invest in the PowerShares QQQ Trust (QQQ) and the Technology Select Sector SPDR Fund (XLK). QQQ and XLK invest about 3.08% and 3.41% of their holdings in Oracle, respectively.
Integration of Oracle marketing cloud with other apps
At the Modern Marketing Experience event, Oracle also announced an integration between Oracle B2C Cross-Channel Marketing through the Responsys acquisition and Oracle Commerce. Oracle Commerce is used to run e-commerce websites.
Oracle also integrated its Web Center Sites content management system with its B2B Cross-Channel Marketing. This integration enables B2B marketers to take content from web center sites that can find reuse in marketing campaigns.