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Why advertisers prefer social media advertising

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Social media advertising

In the earlier article, we discussed how programmatic buying aids the growth of display advertising. Currently, one of the most popular forms of advertising is social media advertising. This type of online advertising uses social media websites or networks to gain website traffic.

Social media platforms like Facebook, Twitter, LinkedIn, and Yelp allow individuals to interact with one another and build relationships. Also, when companies join these social networks, the interaction becomes more personal to users than traditional methods of advertising.

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Social media advertising not only improves site traffic and helps businesses reach more customers, it’s also a valuable source to better understand and learn about the target audience’s preferences and likes. According to Forrester, social media marketing spending will increase from $7.52 billion in 2014 to $17.34 billion in 2019. Read more about how social media growth is driven by retailers and consumer services. 

According to a report from Statista, in 2012, more than 1.4 billion Internet users accessed social networks. This number continues to grow as mobile device usage and mobile social networks are drawing attention.

The popularity of a social network is determined by its number of active users. Facebook (FB), which has surpassed 1 billion active monthly users, is the market leader in the social media market, while Pinterest, with its recent entry into this market, has already gained 10 million unique monthly visitors.

Google+ (GOOG) (GOOGL) ranks second with 343 million viewers, while Linkedin (LNKD) ranks third with over 300 million viewers. Microblogging network Twitter (TWTR) with over 284 million active monthly accounts ranks fifth.

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