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What Investors Should Know About Shake Shack’s IPO


Jan. 14 2015, Updated 12:21 p.m. ET

About Shake Shack

Shake Shack (SHAK) primarily started as a hot dog cart in Manhattan’s Madison Square Park. However, it grew into a restaurant chain. Now, it offers burgers, fries, shakes, and sodas. Currently, Shake Shack has 63 restaurants in its system. The restaurants are spread across nine countries.

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Shake Shack’s IPO

On December 29, 2014, Shake Shack filed Form S-1 with the SEC (US Securities and Exchange Commission). It filed the form for an initial public offering, or IPO, of $100 million through Class A common stock under the symbol “SHAK.” It intends to be listed on the NYSE.

Proceeds from the IPO will be used to purchase ownership interests from SSE Holdings. You can see this in the above chart. Shake Shack operates and conducts it business through SSE Holdings and its subsidiaries.

With the economy picking up, restaurant players are taking a leap into the stock market. Another player, The Habit (HABT), also went public on November 20, 2014.


The above image shows Shake Shack’s first location. It transformed from a hot dog cart in 2001 to a kiosk in 2004. The cart’s success led to a contract from New York City’s Department of Parks and Recreation to fund the future of Madison Square Park.

Series overview

In this series, we’ll analyze Shake Shack from an investment perspective. We’ll look at how Shake Shack compares to other restaurants—like McDonald’s (MCD), Popeye’s (PLKI), Chipotle Mexican Grill (CMG), and Potbelly (PBPB). These companies are part of the Consumer Discretionary Select SPDR (XLY).

We’ll cover Shake Shack’s business model, revenue drivers, and profitability. We’ll also look at how the company managed its costs. We’ll determine its profitability.


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