Adobe targets the mobile app market with its free apps



Adobe launches free mobile apps for creative professionals

At its MAX Conference 2014, Adobe (ADBE) launched a set of free apps, which lets creative professionals do work on their Apple (AAPL) iOS devices. The apps on mobile iOS devices are closely connected with the desktop software, thus allowing its users to continue their workflow from desktop to mobile, and vice versa.

Adobe launched these apps as entry points for young and non-professional creative people. These nine apps let users capture imagery from the real world, make vector drawings, and edit images and video. These apps are a part of Adobe’s mobile data driven strategy, and the company hopes to grow its audience in this space. Adobe has also launched Microsoft (MSFT) Windows 8 and Surface Pro 3 Touch support for Photoshop CC and Illustrator CC.

Adobe’s growth not only benefits Adobe investors, but also ETFs like Powershares QQQ Trust ETF (QQQ), and the Technology Select Sector SPDR Fund (XLK), which have high exposure to Adobe.

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Only CC subscribers get maximum benefit from these apps

The Creative Cloud subscription is available for $50 per month for the complete set of apps, and $30 for Creative Suite users or $20 per month for a single app. All the new apps and services we mentioned above are free to all Creative Cloud (or CC) subscribers.

Newly launched mobile apps are tied to their desktop counterparts

By launching these apps, Adobe has tried to bridge the gap between mobile and desktop apps. These apps provide users with the tools they require to do their work on their mobile, as well as their desktop. Adobe has stopped considering desktop and mobile apps as separate products, and these newly launched apps are a step in this direction.


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