Creative Talent Search
At its Max 2014 event in October 2014, Adobe (ADBE) launched Creative Talent Search, which the company added to Behance. Behance, acquired by Adobe in late 2012, is a network of websites that provide various self-promotional services, especially portfolio sites. Creative professionals can thus create design portfolios and display them on Adobe’s Behance site.
Behance is a social network site for creative professionals with a user base of 4 million. Adobe aims to integrate features of Behance’s site into its own products.
How the Creative Talent Search tool works
Creative Talent Search is a search tool that enables recruiters to find the talent they need. The tool also provides creative people with a platform for showcasing their portfolios. This tool complements Adobe’s expertise with imaging software, allowing users to perform searches on the portfolios as well as traditional searches on key words in resumes.
Creative Talent Search is a high margin business
Adobe claims that Creative Talent Search is a high margin business. The subscription for Adobe Creative Cloud (or CC) varies from $10 to $70 a month. On the other hand, a Creative Talent search subscription starts at $1,500.
According to Adobe’s Senior VP, David Wadhwani, “It is free for creative talent and the people that pay are the creative directors or recruiters and the model is very similar to LinkedIn (LNKD), where you can do a selfservice model and start searches at $1,500 a month.” The company aims to launch an Apple (AAPL) iOS app that will allow iPhone owners to use this tool too.