NVIDIA’s GRID for cloud market
In early 2013, NVIDIA (NVDA) launched GRID. It’s a cloud-based gaming hardware and visual computing appliance that streams games from the cloud to connected devices and SHIELD. SHIELD is a tablet that uses Google’s (GOOGL) Android operating system. NVIDIA’s GRID cloud platform enables streaming services to run on multiple platforms seamlessly. It gives users access to extensive games anywhere.
Rapid growth in cloud gaming industry is attracting players
Cloud gaming is attracting many players. PC, mobile, and laptop games can run in the cloud. Users can play games on any hardware or smart TV, as the above chart shows. Users don’t have to worry about graphics settings. Players have access to a reliable gaming experience. Also, the content can’t be pirated. The cloud platform is convenient for all of the organizations.
It’s especially convenient for developers because it provides access to computing power from remote servers. It’s affordable even for small companies. This economic access to powerful computing resources will likely benefit Microsoft Xbox One users and developers in many ways. It will improve the gaming experience. In 2012, AMD (AMD) poured funds in CiiNow—a cloud-based game streaming firm.
Realizing cloud computing’s potential in the gaming industry, Microsoft (MSFT) made its Xbox Live cloud services available to game developers. The cloud services provide the developers with the computing resources that they need to work on new games.
To strengthen its presence in cloud gaming, Microsoft acquired Minecraft in September 2014. Sony (SNE) acquired OnLive and Gaikoi—early players in game streaming space. Sony also announced its plans to launch a cloud gaming service. The service is expected in 2014.