NVIDIA launched new products
In 3Q15, NVIDIA (NVDA) launched GeForce GTX 980 and GTX 970 series products for desktops and notebooks. The products are based on Maxwell architecture.
In October 2014, NVIDIA launched GeForce GTX 970M and GeForce GTX 980M. They’re mobile graphics processing units (or GPUs). NVIDIA claims that they’re as powerful as its desktop counterpart—GeForce GTX 980. Maxwell GPUs are two times more power efficient than their predecessor—Kepler chips. When the Kepler chips launched, they were the highest-performing GPUs.
NVIDIA stated that advancing the architecture to Maxwell helped it increase the revenues related to gaming notebook computers in 3Q15. Later in this series, we’ll discuss the new technologies that were included in the new GPU series.
If NVIDIA’s Maxwell architecture performs well, it will benefit exchange-traded funds (or ETFs) like the PowerShares QQQ Trust (QQQ), the VanEck Vectors Semiconductor ETF (SMH), and the Technology Select Sector SPDR (XLK). These ETFs have significant exposure to NVIDIA.
The above chart shows the performance of the GPUs that NVIDIA launched recently compared to their predecessor and peer—AMD (AMD). 3DMark is a benchmark that’s used to test desktops and laptops across the world. According to the director, Kaustubh Sanghani, NVIDIA’s rapid improvement in mobile GPU performance led to a five-fold growth in gaming notebook sales in the last three years.
Huge growth expected in notebook gaming
NVIDIA stated that notebook gaming grew at a compound annual growth rate (or CAGR) of 51% in the last three years. As new games are launched, it’s expected to drive the growth of its GPUs. Realizing the growing market of gaming laptops, Lenovo offered reasonably priced gaming laptops including Y40 and Y50. Acer also entered into this space. Recently, Acer announced its entry into this space with the Aspire V Nitro.
GeForce GPUs have improved visual quality and performance
In 2010, the GeForce GTX 480M enabled games to be played at 1080p resolution with high visual quality. In 2012, the GeForce GTX 680M enabled games to be played at that same resolution with visual quality at ultra. Now, the company claims that GeForce GTX 980M is the first GPU that will move notebook gaming beyond 1080p while keeping visual quality at ultra—2560 x 1440.