Why Apple is seeing some momentum for iPads in enterprises



Apple’s partnership with IBM 

In the last part of the series, we discussed how iPad sales continue to decline for Apple (AAPL). However, Apple is seeing some momentum for the iPad in enterprises.

A few months ago, Apple and IBM (IBM) forged a partnership. IBM’s “big data” and analytics capabilities would help Apple analyze the data collected from Apple’s devices. It would build productivity apps for enterprises. These apps would be developed and deployed on IBM’s MobileFirst platform for iOS.

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Management mentioned that the partnership with IBM has started to give results. Apple mentioned that since the announcement of its partnership with IBM, hundreds of enterprises across the world have expressed interest in MobileFirst solutions. Currently, Apple is working with over 50 of the enterprises.

Also, the MobileFirst solutions would be ready for customers by next month. The solutions will be available across the following sectors:

  1. banking
  2. government
  3. insurance
  4. retail
  5. travel
  6. transportation
  7. telecommunication

Tablet OS Market Share forecast

Microsoft is a bigger threat to Apple in enterprises

Traditionally, Microsoft (MSFT) has been a dominant player in the enterprise market. This segment used Microsoft’s productivity tools for PCs—like Microsoft Office for professional work.

Earlier this year, Microsoft introduced the Surface Pro 3 tablet—its largest tablet ever. It has a 12 inch screen. Microsoft claimed that this tablet could replace laptops. It would serve a two-in-one purpose—as a tablet and a laptop. Microsoft could use its strong presence in enterprises to sell Surface tablets.

According to a report from the International Data Corporation (or IDC), Google’s (GOOG) (GOOGL) Android-based tablets could maintain their leadership position, with their shares declining slightly from 61% in 2013 to 59% in 2017. iPad’s share could also decline. Microsoft would gain the most.

The IDC predicts that Microsoft’s Windows-based tablets’ share could increase from 3% in 2013 to 10% in 2017. The increase is driven by Microsoft’s Surface tablet series.


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