Apple’s going aggressive to tap the enterprise market
In the previous part of this series, we discussed how the bring-your-own-device or BYOD concept is catching on. This trend isn’t helping BlackBerry (BBRY). Traditionally, enterprises have favored BlackBerry’s more robust and secure platform for employees. But this preference is changing now as employees are allowed to bring their own devices to the workplace. But Apple (AAPL) and Google (GOOG)(GOOGL) are also hurting BlackBerry in another way when it comes to enterprise customers.
Apple recently forged a partnership with IBM (IBM). Apple plans to provide better services to enterprises by developing apps for them and then using IBM’s big data and analytics capabilities to improve productivity. Plus, Apple is reportedly planning to introduce a bigger iPad for retail users as well as enterprises. A bigger iPad would appeal more to enterprises, as it would also act as a productivity tool similar to a laptop.
Plus, during Apple’s conference call to announce its fiscal Q3 2014 earnings, Apple’s management said that enterprises are rapidly adopting iPhones to improve employee productivity. Medtronic (MDT), a medical device leader, has developed 175 iOS apps for its employees, who use 16,500 iPhones for internal purposes.
Apple’s looking to revive its iPad sales through enterprises
Apple has claimed that companies become more productive by using iPads. It has also claimed that in the enterprise market, 98% of Fortune 500 companies are using iPads. According to IDC and according to Good Technology, 91% of tablet activations in the enterprise segment were for iPads. Another reason that Apple wants to tap the enterprise market is to improve its share in the overall tablet operating system market, which continues to decline, as the chart above shows.
Even Google, whose Android operating system is considered an unsecure platform, has started to improve its security features. A few months back, Samsung (SSNLF) announced that Android’s next version will integrate Knox technology to increase security on all Android devices.