Salesforce.com leads the CRM market
Salesforce.com (CRM) provides enterprise cloud computing solutions. It focuses on customer relationship management (or CRM) software. In fact, it’s hard to separate the identity of Salesforce.com and CRM software from one another. CRM software helps organizations manage critical operations like sales force, marketing automation, customer service and support, document management, and analytic and custom application development.
Among its peers, Salesforce.com exhibited the fastest growth of 30.3%—compared to 2012. It’s followed by Microsoft (MSFT) and IBM (IBM). They showed revenue growth of 22.8% and 22%, respectively. SAP (SAP) and Oracle (ORCL) registered a growth of 12.7% and 4%, respectively.
Diversified offerings boost revenues
Salesforce.com’s expertise in on-demand software allows it to reduce costs. It supports a common hardware, networking, and software platform. Its Software as a Service (or SaaS) offerings—Sales Cloud, Service Cloud, and Chatter applications—allow customers to improve communication. It allows customers to improve sales to their respective customers.
Heroku Platform is a Platform as a Service (or PaaS) that supports several programming languages. Database.com and The AppExchange are developer tools. They allow users to customize their applications. The company is focused on expanding its product portfolio through new services and cloud products. The new services and products include Sales Cloud, Service Cloud, Marketing Cloud, Work.com, Salesforce Chatter, and Salesforce Platform.
Salesforce1 is a new social, mobile, and cloud customer platform. It launched in October 2013. It connects various applications and devices on a single platform. The platform enhances sales representatives’ mobility. The company claimed that within the first month of its launch, it drove a 96% increase in Salesforce1 mobile application’s active users. It also drove a 46% increase in custom mobile application’s active users.