Why HP introduces the Shark system in the “big data” space

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“Big data” is growing quickly

“Big data” is the latest buzzword. Wikibon expects it to grow at a five-year compound annual growth rate (or CAGR) of 58% during 2012–2017. It’s expected to be a $50 billion market by 2017.

“Big data” driven by pure play vendors

All the legacy vendors—Microsoft (MSFT), Cisco (CSCO,) IBM (IBM), Oracle (ORCL), and Hewlett-Packard (or HP) (HPQ)—want a slice of this rapidly growing phenomenon. Demand for data storage is expected to increase. This is why legacy players are pouring funds into “big data” appliances. They’re adopting new technologies to harness “big data” growth through billion dollar investments and acquisitions.

hp converged systems

HP Shark System

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Since Information Technology (or IT) is moving towards a service model, HP launched optimized systems—or data center infrastructure—in December 2013. It’s designed for virtualization, big data, and cloud. The converged system is called “Converged System solutions” or “Sharks.” The converged system platform combines existing components like 3Par HP Blades server, 3PAR storage, HP Networking, OneView, and hypervizor. It delivers it as an integrated offering.
HP sharks best

As seen from the above chart, converged systems take 44% less time to produce and 49% lower cost per virtual machine (or VM). According to Topline Strategy Group, VCE and HP were among the first vendors that recognized an unconventional approach to data center infrastructure.

HP Shark system for SAP HANA

HP developed ConvergedSystem 900 or “Project Kraken.” It’s built on its Shark platform for SAP HANA. It includes a powerful 6TB/8s system, a massively scalable 12TB/16s scale up system, and an extreme scale 80TB+ scale out system. It enables analysis and management of extremely large and diverse datasets. It facilitates real-time business decisions. Shark systems are optimized. They can be scaled as the data grows. The systems can be deployed in as few as 15 days. Project Krarken is an in-memory cloud computing system. It aims to unite database and application platform competencies for spatial and predictive processing, text analysis, analytics, and transactions.

HP ConvergedSystem 300 for Microsoft Analytics Platform

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Since Microsoft SQL server is the most used database in the world, there’s a growing need to link this data with data coming from various sources and formats to get new insights. Along with Microsoft, HP has developed HP ConvergedSystem 300 for Microsoft Analytics Platform. This is HP Shark that allows organizations to implement “big data” analytics or a Microsoft enterprise data warehouse in a convenient and cost-effective manner.

Due to the huge amount of data created, there’s an increased demand for integrated systems. Through its integrated IT and converged systems, HP aims to benefit from this trend. These new offerings will “give enterprises the speed, agility, and lower economics to build the next-generation data centers.”

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