Why Salesforce1 Community Cloud impacts Platform users

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Sep. 18 2014, Updated 7:47 p.m. ET

Salesforce1 Community Cloud focused on building specialized online communities

According to Salesforce.com (CRM), the community cloud is a $3.5 billion market. Through its Salesforce1 Community Cloud offering, coupled with its leadership in the CRM (or customer relationship management) market, the company aims to be a significant player in the enterprise collaboration market.

The company also believes that the community cloud platform will be instrumental in driving its revenue growth. Oracle (ORCL) and SAP are other leading players in the CRM market.

The above presentation shows how a social enterprise collaborates, sells, and operates socially. It engages its customers on social networks such as Facebook (FB), LinkedIn (LNKD), and Twitter (TWTR).

Operational synergies expected from Community Cloud will benefit its users

The Salesforce1 Community Cloud has been designed for a customer community, a partner community, and an employee community. The customer and partner community cloud offerings include social collaboration and custom branding features.

The partner community cloud also offers features like lead and opportunity management, controlled data access, and delegated administration capabilities for senior sales personnel. Workflow and task scheduling features for mid-level sales personnel is present in the employee community cloud.

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This structuring of the community cloud allows employees across a company’s sales division to interact with customers and suppliers. This increased interaction enabled by Community Cloud along with its core CRM offering is expected to create an operational synergy, consequently driving higher revenue growth for Salesforce.com.

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