Microsoft keeps up with gaming trends by acquiring Minecraft

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Minecraft: One of the most popular video games

Microsoft’s (MSFT) acquisition of Minecraft has created a lot of interest in the market. Minecraft, a video game developed by Swedish company Mojang and developer Markus Persson, launched in 2009. It launched as a beta version in 2011 and officially launched in 2011 for the PC market. Since its launch, it has been downloaded more than 100 million times on the PC.

Minecraft is one of the top PC games, the most popular online game on Xbox, and the top paid app for Apple’s (AAPL) iOS and Google’s (GOOGL) Android in the U.S. Sony (SNE) and Nintendo (NTDOY) are the leading players in the gaming space.

MOBILE GAMERS

According to the Entertainment Software Association, 59% of Americans play video games. Console gaming is still the most popular platform, but smartphones are rapidly catching up. As the chart above shows, the use of smartphones for gaming purposes is rising.

Minecraft allows you to develop your own virtual world

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Minecraft is a Lego-style construction-based adventure video game that lets its users build their own virtual world. Minecraft is playable on the PC, Xbox, PlayStation, and smartphone. Minecraft lets users create their own structures and designs through textured cubes in a randomly generated world. Imagination and creativity know no bounds in this game, a likely reason behind its popularity.

Minecraft can be played single-player or as a multiplayer version online. Owing to its popularity and fostering creativity among users, Minecraft is used as a teaching assistant in schools in the UK.

Gaming is an important driver of SMAC

The increased penetration of the Internet coupled with the falling prices of smartphones has led to the proliferation of the gaming industry. Gaming, though in the strictest sense not part of SMAC (social, mobile, analytics, and cloud), has captured the mobile spectrum like nothing else.

The Minecraft acquisition will fuel Microsoft’s presence in the gaming market

According to Satya Nadella, “Gaming is a top activity spanning devices, from PCs and consoles to tablets and mobile, with billions of hours spent each year.”

If companies don’t have compatible or viable games on their platforms or operating systems, they fall behind in this rapidly changing and competitive market. Windows Phone is suffering from this phenomenon. It’s way behind Apple’s iOS and Google’s Android.

Owing to its successful track record in the video game industry along with a presence across broad platforms, Microsoft acquired Minecraft to enhance its prospects in SMAC and the gaming industry.

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