Why Apple’s iPhone 6 Plus could boost the phablet market


Sep. 22 2014, Updated 8:01 a.m. ET

The share of phablets has increased at a fast rate

Previously in this series, we looked at the overwhelming consumer response to the iPhone 6 and iPhone 6 Plus. Significant pre-orders and high expectations for a robust holiday season could help Apple (AAPL) increase its share in the smartphone operating system market. Currently, this market is dominated by Google’s (GOOG) (GOOGL) Android operating system. The iPhone 6 Plus is a 5.5-inch smartphone and clearly lies in the “phablet” category. Smartphones with screen sizes between 5 and 6.9 inches are popularly known as phablets.

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According to the latest report from Flurry Analytics, and as the chart below shows, the share of phablets in the mobile device market (which also includes tablets) increased from 2% in February 2013 to 10% in January 2014. Meanwhile, the report notes that the share of active phablet users increased at a slower rate, from 3% to 6% during the same time period. So, although the supply of phablets has increased at a fast rate, the demand for them has increased more slowly.

Mobile devices phablet share

The iPhone 6 Plus has a huge growth potential

As you can see from the above chart, while the phablet market has grown at a rapid rate, the phablet share of the market for all mobile devices remains low. This points to the huge growth potential of the phablet market. HTC (HTCKF), Samsung (SSNLF), Sony (SNE), ZTE (ZTCOF), and Huawei have all launched at least one smartphone with a bigger screen recently.

Plus, as we noted in a previous post, consumer response to the iPhone 6 and iPhone 6 Plus has been overwhelming from the very first day. Clearly, the success of the iPhone 6 Plus would be another boost for the phablet market.


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