Understanding the dynamics of the Indian smartphone market

Puneet Sikka - Author

Aug. 18 2020, Updated 5:30 a.m. ET

Micromax overtook Samsung in the Indian mobile phone market

In the prior parts of this series, we discussed the dynamics of the Chinese smartphone market and how smaller local players like Xiaomi and Coolpad have overtaken Samsung (SSNLF) and Apple (AAPL) in this market.

The dynamics of the Indian mobile phone market are also changing rapidly. According to a report from Counterpoint, Micromax overtook Samsung to become the largest mobile player during the second quarter of 2014.

Samsung still leads the Indian smartphone market

The Indian smartphone market grew at a rate of 68% in 2Q14 compared to the corresponding quarter a year ago, making it an important growth market for smartphone players.

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Although Samsung held on to its leadership position in the Indian smartphone market, the gap closed with local Indian and Chinese players. As the chart above shows, Samsung is still ahead of Micromax in the Indian smartphone market, with a share of 25%. Karbonn, Motorola, and Nokia (NOK)—which was acquired by Microsoft (MSFT)—are some of the other smaller players in this market. Motorola has made rapid strides in the Indian smartphone market with its Moto G and X brands.

Chinese players are also developing a presence in the Indian smartphone market

Lenovo has been acquiring Motorola from Google (GOOGL), which means Motorola’s success is good news for Lenovo. Not only is Lenovo enjoying success in the Indian smartphone market. Other local Chinese smartphone players, like Xiaomi and Oppo, are too.

Xiaomi recently struck a deal with the largest e-commerce player in India, Flipkart, to sell its smartphones online. It met with a great response from Indian consumers. Oppo had also forged a similar deal with Amazon (AMZN) India.


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