Must-know: EMC’s placement in the emerging data security market


Aug. 15 2014, Updated 5:00 p.m. ET

EMC’s placement in the data security market

According to the International Data Corporation (or IDC), “big data” is expected to experience 40% annual growth until 2016. The exponential growth in data is coming from varied sources like social, mobile, and cloud. It has led to various forms of data thefts and threats. As a result, organizations are pushed to allocate a significant part of their expenditure budget to safety and web threat detection solutions. According to Gartner, the cloud data security market has the potential to be worth $4.2 billion by 2016. According to the IDC, global sales of identity-protection products are expected to reach $6.43 billion by 2016.

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Global data security market
The previous chart indicates the market share held by different vendors of the global data security market. IBM Corp. (IBM) holds the largest market share at 11%. It’s followed by Hewlett Packard (HPQ) at 9% and EMC Corp. (EMC) at 3%. The top five vendors, including IBM, HP, EMC, Symantec (SYMC), and McAfee together control ~31%–32% of the total security market.

The previous chart shows the data protection, recovery software, and backup solutions provided by leading vendors in the space. According to the IDC, EMC held a 15.1% share of the total worldwide data protection and recovery software market in 2013. It was worth $851 million. EMC announced the Avamar 7.1 release in April, 2014. Avamar provides a standard backup API for VMware (VMW) cloud providers, embedded backup services within vCloud Director, and greater integration through vCloud REST API extensions. Through these features, customers can allocate and consume backup through familiar workflows. It also provides backup of Isilon Scale-Out NAS systems through its multi-streaming NDMP accelerator.

EMC and threat detection solutions

Through its security division, “RSA Information Security,” EMC provides web threat detection and intelligence driven security solutions. These solutions enable the organization’s security and fraud teams to have an end-to-end visibility into web sessions. Also, increased visibility helps in the mitigation of risks that consumer-facing websites poses like cyber crime and business logic abuse.

RSA Information Security offers solutions related to identity assurance, fraud detection, data protection, online fraud, security analytics, and governance, risk, and compliance capabilities.


In 2013, RSA and Juniper Networks combined to expand their technology partnership to curb advanced threats. They targeted networks and mobile space. This led to increased productivity.

In 2014, RSA Security teamed up with Pivotal—EMC’s “big data” and cloud platform. Together, they released a reference architecture for “big data” analytics to detect and investigate advanced threats.

New technologies and applications driving the growth

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The rise and adoption of bring your own devices (or BYOD) has led to the increased usage of smartphone for online transactions. The increased smartphone usage has led to the awareness of security issues and threats. Increased virtualization, preference for cloud, rising demand for software applications, and diverse operating systems have all fueled the information flow. They have also fueled the security issues associated with it.

The information security market has lots of growth potential both in terms of scope and reach. Increased cloud adoption will lead to new sources of threats. This will make enterprises and customers look for ways to protect their data that’s stored in the cloud. Through its strategic partnerships, acquisitions, and product launches EMC seems suitable to position itself as a key player in this market.


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