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How Have AMD’s New Products Fared in the Market?

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Part 10
How Have AMD’s New Products Fared in the Market? PART 10 OF 15

A Look at AMD’s New Ryzen Pro CPU Lineup

AMD’s Ryzen Pro

Advanced Micro Devices (AMD) announced its Ryzen Pro desktop CPU (central processing unit) lineup for enterprises at IBC 2017 (International Broadcasting Convention). The Pro lineup is similar to Ryzen 7, 5, and 3 lineups, but they are targeted at workstations. The Ryzen 7 Pro offers eight cores and 16 threads, which is double that of the Intel (INTC) Core i7.

A Look at AMD’s New Ryzen Pro CPU Lineup

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The Ryzen 7 Pro clocks up to 3.7 GHz and is ideal for power-hungry enterprise users and content creators in particular. The Ryzen 7 Pro is 30% faster than the Core i7 in workloads like Adobe (ADBE) Premier Pro video creation. 

The Ryzen 7 Pro’s 16 threads make it ideal for multi-tasking, but a regular productivity software may not be able to leverage its 16 threads.

Ryzen Pro features

AMD has added many security and manageability technologies to Ryzen Pro that are competitive with Intel. AMD’s Ryzen Pro offers processor-level security through GuardMI and high response time for multitasking workflows and demanding enterprise-class applications through SenseMI. AMD integrates TPM 2.0 (Trusted Platform Module) inside Ryzen Pro CPUs, eliminating the need for an external connection for security.

Ryzen Pro CPUs have an integrated 128-bit AES encryption engine that encrypts data in both storage and DRAM (dynamic random access memory) while reducing speed by just a single-digit percentage. 

AMD’s security is based on the ARM’s TrustZone security technology. AMD offers top security in all Ryzen Pro CPUs, including the Ryzen 3 Pro, whereas Intel does not offer VPro technology on Core i3 processors.

AMD has not announced any plans to launch a Pro version of its Ryzen Threadripper, but many boutique vendors have configured Threadripper for workstations.

Ryzen Pro launch

The Ryzen Pro launch comes at a time when many enterprises prepare to transition to Microsoft’s (MSFT) Windows 10. All three commercial PC OEMs (original equipment manufacturers)—Dell, HP Inc. (HPQ), and Lenovo—are launching Ryzen Pro-powered desktops. Although the Ryzen Pro does not come with integrated graphics, PC OEMs separately add higher-performing discrete graphics, as many commercial clients prefer such systems.

Next, we will look at AMD’s upcoming Ryzen Mobile APUs (application processing units).

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