Financial advisory services suit Wells Fargo well


Oct. 8 2014, Updated 1:00 p.m. ET

Large retail-client base drives the brokerage business

Thanks to its strong retail-client base, Wells Fargo & Co (or Wells Fargo) (WFC) performs well with its wealth management, brokerage, and retirement planning services. These services are an important revenue stream for the bank. They are low-risk, fee-based services that help Wells Fargo leverage its retail network.

Wells Fargo- Wealth Brokinf Retire- Saul

Tailored advisory services

Wells Fargo provides its wealthier clients with individually tailored financial advice to meet their specific financial needs. Known as Wells Fargo – The Private Bank, the bank’s wealth management services provide affluent and high-net-worth clients with a complete range of solutions. These include financial planning, private banking, credit, investment management, and fiduciary services.

The bank’s retail brokerage services use multiple channels and a network of advisors to address the financial needs of mass, mass-affluent, affluent, and high-net-worth clients.

Extensive reach supports the bank’s services

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Wells Fargo’s extensive branch network is the reason the bank has such a large retail client base. This base supports the bank’s capacity to provide strong advisory services. Its competitors, including Bank of America Corporation (BAC), JP Morgan Chase & Co (JPM), and Citibank, of Citigroup Inc (C), are also strong in this service area. Smaller competitors, such as PNC Financial Services Group Inc, which is included in the Financial Select Sector SPDR ETF (XLF), have a more limited reach and so, do not perform as well.



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