Coca-Cola Co

Monster Beverage Corporation (MNST) emerged as a leader in energy drinks. It has a 14% market share in the world’s energy drink market.

Monster Beverage Corporation (MNST) is based in California. It manufactures alternative beverages. It sold over 10 billion energy drinks in the past 12 years.

Dr Pepper Snapple plans to grow into new categories by leveraging its distribution agreements for third-party brands such as Vita Coco coconut water.

Dr Pepper Snapple implemented its rapid continuous improvement (or RCI) in 2011 to simplify processes and address distribution and the availability gap.

Dr Pepper Snapple faces major risks like significant reliance on carbonated soft drinks, limited international growth, and excessive reliance on third-party distribution.

The carbonated soft drink volumes in North America have been continually declining. This makes it important for Dr Pepper Snapple to grow beyond its US operations.

In 2013, Coca-Cola had 42.4% of the market share in the US carbonated soft drink category. PepsiCo had 27.7% and Dr Pepper Snapple 16.9% of the market share.

Dr Pepper Snapple derives its revenues from the sale of carbonated soft drinks and noncarbonated beverages like ready-to-drink tea, juices, and mixers.

Dr Pepper Snapple is continually strengthening its position as a major beverage company by acquiring regional bottling companies and distribution rights.

Dr Pepper Snapple’ beverages reach consumers through the company’s own distribution network, third-party distributors, and direct delivery to customers’ warehouses.

Dr Pepper Snapple is targeting Hispanics and Millennials in its advertising. By 2020, Hispanics will make up 19% of the US population. Millenials represents 24%.

Canada Dry, 7UP, A&W, and Sunkist are Dr Pepper Snapple’s Core 4 brands. Noncarbonated beverages include ready-to-drink tea, juice, juice drinks, and mixers.

Dr Pepper Snapple expects its fiscal 2014 revenues to increase by 1%. Investors should be cautious since the company expects an impact from higher transportation and marketing costs.

The Coca-Cola Company (KO) and Pepsico, Inc. (PEP), are dominant players in the soft drinks market. Both companies own a strong portfolio of liquid refreshments and several brands.

The Coca-Cola Company (KO) has been implementing several efficiency initiatives to offset the impact of adverse market conditions and declining demand for carbonated soft drinks.

In 2013, Coca-Cola spent $3.37 billion, or 7.0% of it’s 2013 revenues, on advertising—including in-store activations, loyalty points programs, and point-of-sale marketing.

Coca-Cola enjoys huge popularity across the world. The company ranked third in Interbrand’s 2014 world’s most valuable brands list, with an estimated brand value of $81.6 billion.

The Coca-Cola Company (KO), founded in 1892, is the world’s largest soft drink maker. It sells more than 3,500 products worldwide.

Growing populations and better standards of living in emerging markets will drive demand for beverages. The long-term prospects for growth in emerging economies are promising.

The World Health Organization suggests that sugar should account for only 5% of total energy intake per day. A single soda can contains around 40 grams of sugar.

Coca-Cola and PepsiCo spend enormous amounts of money on innovation, advertising and marketing, and on strengthening their distribution network. It would be difficult for a new entity to make the substantial capital investments required to compete with these firms.

Soft-drink makers continually invest in branding. In 2013, Coca-Cola and PepsiCo spent $3.3 billion and $3.9 billion, respectively, on advertising and marketing activities.

Market intelligence firm Euromonitor International estimates the middle class around the world will include 1.5 billion households by 2020, a 25% rise over 2012.

US consumption spending accounts for over two-thirds of the country’s gross domestic product. A favorable trend in consumer spending on non-durable goods is a positive indicator for the non-alcoholic beverage industry.

Coca-Cola and PepsiCo’s wide distribution network gives them significant pricing power. Carbonated soft drinks have similar prices due to the intense competition in the industry.

Soft drinks contain considerable amounts of sugar, which is a form of carbohydrate. Consumption of excess sugar releases a hormone called dopamine, which induces pleasure in the brain. Caffeine, another key ingredient, stimulates the nervous system.

The non-alcoholic beverage industry broadly includes soft drinks and hot drinks. In the US, soft drinks, or liquid refreshment beverages, lead food and beverage retail sales. In this series, we’ll focus on the soft drinks market.

In accordance with its mobile strategy in 2010, Intel acquired McAfee for ~ $7.7 billion. Intel acquired McAfee with the intent of integrating its security solutions into Intel-manufactured chips.