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An overview of Dr Pepper Snapple’s key brands

Sirisha Bhogaraju - Author

Dec. 23 2014, Updated 5:44 p.m. ET

A leading US beverage company

Dr Pepper Snapple Group Inc. (DPS) is the third-largest liquid refreshment beverage maker in the United States. The company owns several nonalcoholic beverage brands across the carbonated soft drink (or CSD) and noncarbonated beverage (or NCB) categories.

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CSD brands

Dr Pepper Snapple sells its CSD brands in the United States and Canada. Key brands in this category include Dr Pepper, Canada Dry, 7UP, Squirt, Crush, A&W, Sunkist, Schweppes, and Sun Drop. These brands enjoy dominance in the flavored or noncola CSD market.

Canada Dry, 7UP, A&W, and Sunkist are together termed Dr Pepper Snapple’s Core 4 brands. Canada Dry is a leading ginger ale in the United States and Canada. 7UP is a lemon-lime-flavored drink and a popular noncola CSD in the United States. Sunkist is a leading soda drink available in orange, strawberry, grape, and other fruit flavors. A&W is the number-one root beer in the United States. The company has also introduced lower-calorie versions across its Core 4 brands.

Dr Pepper Snapple is the third-largest CSD maker in the US market, trailing market leaders Coca-Cola and PepsiCo, which collectively hold about 70% of the US CSD market. Investors can have a diversified exposure to these companies through ETFs such as the Consumer Staples Select Sector SPDR Fund (XLP) and the SPDR S&P 500 ETF (SPY).

NCB brands

Noncarbonated beverages manufactured by Dr Pepper Snapple include its ready-to-drink tea, juice, juice drinks, and mixers. The company’s key brands in the United States include Hawaiian Punch, Snapple, Mott’s, and Clamato. Dr Pepper Snapple also manufactures Mott’s applesauce.

In a later part of this series, we’ll discuss the company’s distribution network.


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