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Why iOS 13 Is More Crucial for Apple than Ever


Aug. 9 2019, Updated 7:13 p.m. ET

On Thursday, August 8, Apple (AAPL) launched the fifth public beta version of its new operating systems. The beta includes iOS 13, iPad OS, and tvOS 13.

The fifth public beta of these operating systems is accessible through the Apple Beta Software Program. The program is available for customers who have already signed up for beta testing.

Apple unveiled iOS 13 during its Worldwide Developers Conference, back in June. iOS 13 has the potential to be one of the biggest recent revamps to the iPhone operating system.

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iOS 13 offers a slew of new features

iOS 13 promises to offer several new features to users. These updates include a system-wide dark mode, new camera functionalities, updated privacy features, a much-changed Photos app, Find My App, a new Siri voice, and more new features. The upgrade also offers new street-level views for Apple Maps and a much-improved Reminder app.

But developers, as usual, got priority for beta testing. Apple’s sixth developer beta launched on Wednesday. If you’re testing out the fifth beta, be sure to use your backup iPhone since beta software isn’t stable and could contain bugs!

The final version of the iPhone operating system usually coincides with the release of Apple’s new iPhones. Apple is expected to launch its latest flagship smartphone sometime next month.

The upgrade comes at a crucial time for Apple

The tech behemoth’s iOS updates are now more critical than ever for the company. Apple’s iPhone revenue shrunk on a year-over-year basis for the third quarter in a row. During its third quarter, Apple’s revenue from the iPhone fell 12.7% year-over-year to $26 billion. The company’s core business represented only 49% of its total revenue in Q3.

Apple could be launching with a significant upgrade to its hardware as well. The new flagship is likely to feature three cameras—yes, three! Plus, it could include Apple Pencil support.

Apple needs to keep offering improved products to get back on the growth path. That strategy includes software upgrades. However, iOS 13 promises to be a compelling update, given these new features and more.


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