Snapchat’s user growth is getting back on track
It looks like Snapchat (SNAP) has got its mojo back. After three quarters of flat-to-negative user growth, the company added two million daily active users during the first quarter, and it may have added some in the second quarter as well.
According to SensorTower, Snapchat was the most-downloaded social networking app in the US last month, on both the iOS App Store and Google Play. It was Snapchat’s first time leading US installs in the social networking category since its IPO in March 201.
Snapchat’s US installs climbed 35% in May
SensorTower said that Snapchat’s installs in the US climbed 35% year-over-year to more than four million, marking commendable growth for a company that was struggling to grow users. Snapchat was followed by Instagram and Facebook, which continue to gain users, despite their size.
The US region, Snapchat’s most lucrative, is critical to the company. The roll-out of Snapchat’s re-engineered Android app back in March may have helped it win back some users as well.
Snapchat was the third-most downloaded social media app worldwide in May, trailing Facebook and TikTok, and ahead of Instagram. Snap has picked up the pieces after a horrible 2018 and has taken several steps toward survival this year, with its stock rising 160%.