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Can Privacy Focus Boost Apple’s Fortunes in This $311 Billion Race?


Jun. 17 2019, Updated 9:42 p.m. ET

Apple wants to tighten data protection for App Store users

Apple (AAPL) will require developers to place its Login button above rival buttons from Facebook (FB) and Google (GOOGL) in the app they create for distribution through its App Store. According to a report from Reuters, this requirement centers on Apple’s efforts to tighten data privacy for its customers.

Digital data privacy has become a major concern for digital product consumers and regulators alike, leading EU countries to adopt strict data privacy rules known as the GDPR (General Data Protection Regulation) last year. Facebook, Google, and Twitter (TWTR) are some of the US technology companies currently facing GDPR probes in Europe.

Facebook and Google have also suffered massive data breaches recently, alarming privacy-conscious digital consumers and leading to increased calls for more digital data protection and regulation of tech companies.

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Apple focused on conquering $311 billion app market

Google is Apple’s main competitor in the business of selling apps for mobile devices. Its apps business is lucrative, and Allied Market Research projects that the global mobile apps market will grow to $311.2 billion by 2023 from $108.4 billion in 2016.

Apple may be hoping that tightening data protections for App Store users at a time when privacy has become a major concern for digital consumers will give it more competitive advantages in the race for app dollars. Apple is so focused on capturing the app dollars that the company is working with Microsoft (MSFT), IBM (IBM), and SAP SE (SAP) to create business apps that can be used with its iPhone and iPad mobile devices.


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