Amazon is the most valuable brand in the United States
Tech giants such as Apple, Amazon, and Google have seen their respective stocks soar over the past decade.
According to the latest report by Brand Finance, Amazon (AMZN) has retained its position as America’s most valuable brand, with its brand value growing 25% to $187.9 billion from the previous year.
Apple now has a brand value of $153.6 billion, behind Amazon and followed by Google at $142.8 billion.
Microsoft’s (MSFT) fast-growing cloud business has caused its brand value to surge 47% over 2018 to $119.6 billion, leapfrogging AT&T (T), whose brand value has grown only 6% to $87.0 billion in the last 12 months.
Netflix has been the fastest-growing brand in the past year
Facebook’s (FB) recent multiple scandals have dented its brand value. According to Brand Finance, the social media giant’s brand value has grown only 8.7% in the past year, but it’s been able to maintain its sixth-place position.
According to Brand Finance, video streaming giant Netflix (NFLX) has been the fastest-growing brand, surging 105% in the past 12 months to $21.2 billion. Netflix not only has disrupted the media sector but also is likely to be the leading media company in the future. IAC chair Barry Diller famously said earlier this year that “Hollywood is now irrelevant” and “Netflix has won the game.”
Brand Finance has estimated these figures by projecting the future revenues attributable to these companies’ brands.