8 May

App Annie Acquires Mobidia to Expand Its Reach

WRITTEN BY Puneet Sikka

Mobidia will help App Annie provide mobile app usage insights

Mobile app analytics firm App Annie has acquired Canadian-based company Mobidia for an undisclosed sum, according to App Annie’s blog post on May 6.

App Annie tracks thousands of mobile apps to provide app download analytics reports. Mobidia’s technology will give App Annie mobile app usage insights. This feature is particularly useful for developers that want to understand how users are engaging with their apps. Mobidia will also help App Annie extend its international reach to 60 countries.

App Annie Acquires Mobidia to Expand Its Reach

App Annie was in the news a few weeks ago, when its research revealed that Google’s (GOOGL) Google Play got 70% more downloads than Apple’s (AAPL) App Store in 1Q15, but that Apple’s App Store earned 70% more revenues than Google Play. The reason Google hasn’t monetized its downloads from Google Play to the same degree as Apple is that its growth has mainly come from emerging markets (EEM), which are more cost-conscious.

Mobile analytics market is getting competitive

Apple and Google have a large number of apps in their respective app stores, which presents a challenge for mobile analytics firms such as App Annie to analyze. According to a report from appFigures, and as the chart above shows, Google had ~1.4 million apps in its app store in 2014 compared to ~1.2 million apps on Apple’s platform. Amazon (AMZN) placed third on this list, with about 300,000 apps on its platform.

App Annie’s acquisition comes just as the mobile analytics market is heating up. Yahoo (YHOO) acquired Flurry in July 2014. Meanwhile, Twitter (TWTR) acquired MoPub a couple of years ago. With the help of MoPub, Twitter even went on to develop new developer platform, Fabric.

Latest articles

This year, Pfizer (PFE) stock has fallen 0.34% and Bristol-Myers Squibb (BMY) stock has fallen 6.48%. Both companies are focused on strengthening their position in the high-growth oncology and immunology markets. Let's take a closer look at each.

Walt Disney’s (DIS) latest movie, Toy Story 4, has reportedly broken records in the opening weekend with $118 million in sales. However, the opening weekend collection was behind analysts’ expectations of at least $150 million in the first weekend.

24 Jun

Will Home Depot’s Upward Momentum to Continue?

WRITTEN BY Rajiv Nanjapla

As of June 21, Home Depot (HD) was trading at $209.39, which implies a rise of 9.7% since the announcement of its first-quarter earnings on May 21. Also, the company was trading at a premium of 32.4% from its 52-week low of $158.09 and a discount of 2.8% from its 52-week high of $215.43.

On June 21, Aurora Cannabis (ACB) made an announcement that indicated that it will move towards higher margin vape products. In addition, the company also believes concentrates and edibles will command higher margins. In anticipation of this development, the company announced the expansion of its facility to capitalize on growth related to these segments.

Shares of Mondelēz International (MDLZ) are scaling new heights thanks to its stellar gains so far this year. Mondelēz stock is up 38.0% on a YTD (year-to-date) basis, and it closed at $55.25—just a shade lower than its 52-week high of $55.71—on June 21.

24 Jun

How Long Will Facebook's Libra Fuel Bitcoin Rally?

WRITTEN BY Mayur Sontakke, CFA, FRM

Ever since the news about Facebook’s (FB) cryptocurrency project broke, Bitcoin has rallied on the hope that Facebook’s entry in the space will help make cryptocurrencies mainstream. Facebook’s cryptocurrency will be called Libra and will be governed by an association with 28 founding members across industries.