ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

Virgin Media O2 and Hiya Team Up to Offer Customers Robust AI-Driven Spam Protection

The flagship offering in this collaboration, the Hiya Protect service, utilizes Adaptive AI to conduct a thorough analysis of call number behavior.
PUBLISHED FEB 13, 2024
Cover Image Source: A woman views historical documents and photographs displayed in a high tech art | Getty Images | Photo by Chris McGrath
Cover Image Source: A woman views historical documents and photographs displayed in a high tech art | Getty Images | Photo by Chris McGrath

In a strategic alliance aimed at bolstering customer protection and combating fraudulent activities, Virgin Media O2 has forged a groundbreaking partnership with Hiya, a leading player in spam and fraud call prevention. This collaboration seeks to provide Virgin Media O2 customers with state-of-the-art AI-powered spam-fighting tools and advanced caller identification services at no additional cost.

Ai-Da Robot, the world's first ultra-realistic humanoid robot artist | Getty Images | Photo by Rob Pinney
Ai-Da Robot, the world's first ultra-realistic humanoid robot artist | Getty Images | Photo by Rob Pinney

The flagship offering in this collaboration, the Hiya Protect service, utilizes Adaptive AI to conduct a thorough analysis of call number behavior. This sophisticated scrutiny enables the system to intelligently flag suspicious calls as potential spam or block them outright as fraudulent before they even reach customers' phones, adding an extra layer of security to their communication experience.

As part of this comprehensive initiative, Virgin Media O2 is set to introduce Hiya's advanced caller identification service, Hiya Connect. This feature allows companies to enrich their calls by including identity information such as the company name, logo, call purpose, and location. By providing recipients with immediate information about the caller, this service is expected to instill greater confidence in customers, making them more likely to answer calls from recognized businesses.

The implementation of the Hiya Protect service will occur seamlessly in the background for all consumer customers in the coming months. This proactive measure aligns with Virgin Media O2's commitment to combat fraud and spam by enhancing existing fraud protection measures. Notably, the company has invested significantly in recent years to fortify its defenses against fraudulent activities, with tools like AI-powered spam text prevention which successfully blocked over 89 million fraudulent texts in 2023 alone.

Open Laptop On Table | Pexels | Photo by Hatice Baran
Open Laptop On Table | Pexels | Photo by Hatice Baran

Murray Mackenzie, Director of Fraud at Virgin Media O2, expressed the company's dedication to leveraging state-of-the-art technology in the ongoing battle against fraud. He highlighted the multifaceted approach, including AI tools to block fraudulent calls and services for identifying callers before customers answer, as pivotal in enhancing customer safety. Kush Parikh, President of Hiya, echoed the sentiment, expressing pride in providing spam and fraud solutions to Virgin Media O2. He emphasized Hiya's role in bolstering confidence in voice calling by collaborating with industry leaders like Virgin Media O2.

The prevalence of phone spam and fraud poses persistent challenges to telecom carriers globally. In the UK alone, a recent Hiya study revealed that 28% of unknown calls were spam, with nearly 10% classified as fraudulent. Given the ever-evolving tactics of scammers seeking personal information, Virgin Media O2 encourages all mobile customers to report suspicious texts freely by forwarding them to 7726. The act of forwarding scam texts not only empowers customers to protect themselves and others but also enables Virgin Media O2 to investigate and block mobile numbers used by fraudsters. This proactive approach leverages customer input to refine blocking services, identify new trends, and block messages more rapidly.

Representative image of a woman using her smartphone | Getty Images | Photo by Robert Alexander
Representative image of a woman using her smartphone | Getty Images | Photo by Robert Alexander

As technology evolves, so do the tactics of scammers, giving rise to various types of AI-driven scams that exploit vulnerabilities in communication systems. From deepfake voice impersonations to sophisticated phishing calls, fraudsters leverage AI to create convincing and deceptive schemes. These scams often target individuals and businesses alike, posing a significant threat to data security and financial well-being. The collaboration between Virgin Media O2 and Hiya not only addresses current challenges but also signals a proactive stance against emerging AI-driven fraud.

MORE ON MARKET REALIST
While all the Sharks were out, Mark Cuban saw the potential in "Garage Celebrations."
12 hours ago
The loss was ironic as the retired teacher coulnd't get a phrase commonly used in classrooms.
14 hours ago
The recalls were issued for a range of products including tires, air conditioners and power banks.
15 hours ago
The guest who got the item as a gift from a neighbor had little to no idea about its significance.
17 hours ago
Harrison got a good deal for the fossil although it wasn't what he had thought.
1 day ago
The player, Beth Barbee left everyone in the dust with her impressive puzzle solving skills.
1 day ago
Given her celebrity status, Harrison cut her some slack in the negotiations.
1 day ago
The deal ultimately fell apart as the seller, Scotty was looking to get $375,000.
2 days ago
The guest was blown away by the six-figure appraisal for his father's John Falter illustration.
2 days ago
Harvey just couldn't believe that the contestant could come up with an answer like that.
3 days ago
Antoinette's win was even more special because she needed a car more than anything at that point.
3 days ago
The player, Catrice Sandt, nearly blew the Bonus Round puzzle by saying too many words in the end.
4 days ago
The co-founders of Nature's Wild Berry left the Sharks in shock with their miraculous product.
4 days ago
The contestant named Whitney could barely control her emotions as she celebrated with Ryan Seacrest.
4 days ago
The player named Kathy Young missed out on the Showcase Showdown as she had to leave.
5 days ago
Harrison closed a mega deal by scooping up three post cards for the price of one.
5 days ago
The guest who brought his father's prized possesion, had already made up his mind.
5 days ago
Harvey got a genius solution to avoid asking an awkward question to Carson Kressley's family member.
6 days ago
The player could barely control her excitement as she had a near-perfect game on the show.
6 days ago
Harrison knew it was too good of a collection to let go, and he decided to raise the stakes.
7 days ago