ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

Zyn Nicotine Pouch Sales Skyrocket, But Critics Warn Of Risks To Youth

This meteoric rise shows no signs of slowing, with the company projecting shipments to exceed 520 million cans in the current year.
PUBLISHED FEB 12, 2024
Cover Image Source: Zyn | Photo by Wikimedia Commons
Cover Image Source: Zyn | Photo by Wikimedia Commons

Zyn, a tobacco-free nicotine product, has experienced an astronomical surge in sales over the past year, swiftly capturing the attention of American consumers. Philip Morris recently announced staggering shipment figures, indicating a remarkable 62% growth compared to the previous year, with 350 million cans shipped in 2023 alone. This meteoric rise shows no signs of slowing, with the company projecting shipments to exceed 520 million cans in the current year, per CNN Business.

Image Source: Facebook | Panhandle Wholesale
Zyn | Facebook | Panhandle Wholesale

While Zyn's nicotine-free pouches are marketed as a product tailored for adults aged 21 and above, concerns have been raised regarding its potential appeal to younger demographics. Like many nicotine-containing products, Zyn's popularity among Gen-Z consumers has sparked controversy, with critics highlighting the risks associated with nicotine addiction, particularly among adolescents.

The US Centers for Disease Control and Prevention underscores the dangers of nicotine on young, developing brains, emphasizing the need for stringent regulations to prevent underage access and use. In response to mounting scrutiny, Philip Morris asserts its commitment to compliance with regulatory standards, stating that Zyn's marketing efforts prioritize adherence to legal requirements. Measures such as age-gating digital channels and refraining from employing social media influencers in the US are cited as examples of the company's proactive approach to responsible marketing.

Image Source: Pexels|Photo by Basil Mk
  Pexels | Photo by Basil Mk

Despite these assurances, questions linger regarding the efficacy of such safeguards in mitigating youth exposure to nicotine products. Legally, manufacturers and distributors of nicotine-containing products must adhere to stringent guidelines outlined by the Food and Drug Administration (FDA). These regulations prohibit the sale of such products to individuals under the age of 21, restrict promotional activities, and mandate accurate portrayal of product risks. However, recent calls for investigations into Zyn's marketing practices, led by Senate Majority Leader Chuck Schumer, highlight persistent concerns regarding compliance and accountability within the industry.

Representative Image | Getty Images | Photo by Joe Raedle
The tobacco industry is experiementing with smoke-free alternatives (representative image) | Getty Images | Photo by Joe Raedle

Philip Morris's strategic acquisition of Swedish Match, the manufacturer of Zyn, reflects the broader trend within the tobacco industry towards diversification and investment in smoke-free alternatives. With traditional cigarette sales on the decline, major players are moving towards innovative products such as vapes and heated tobacco devices to cater to evolving consumer preferences. Furthermore, CEO Jacek Olczak emphasizes on the success of smoke-free alternatives, with products like Zyn shaping the future trajectory of the industry.

Image Source: Facebook
Zyn | Facebook | Panhandle Wholesale

Despite the buoyant sales figures and ambitious growth projections, challenges loom for Zyn and its parent company. Concerns surrounding youth access, regulatory compliance, and shifting market dynamics underscore the need for proactive measures to address emerging risks and safeguard public health. While the allure of smoke-free alternatives holds promise for consumers and manufacturers alike, the potential pitfalls of unchecked growth call for higher vigilance and regulatory oversight. The future of nicotine consumption will be shaped by the decisions and actions of industry leaders and policymakers.

MORE ON MARKET REALIST
The rising star of the show's Prime Video spinoff could take over as the full time host.
1 day ago
Rick who couldn't tell the difference between Pokemon and Charizard lost out on a deal of a life.
1 day ago
The guest later happily gave it away for free to a Folk Americana Roots Hall of Fame collection.
1 day ago
The guest had stumbled into the rare artifact online and didn't have to shell out a lot for it.
2 days ago
Jennings answered the question that was making the rounds on social media for quite some time.
2 days ago
While her letter picks gave her just one clue, Angie nailed the final puzzle in seconds.
3 days ago
While the player wasn't too bothered with the loss, fans didn't seem to let it go.
3 days ago
This wasn't the first time that a contestant made a fool of himself on the show.
4 days ago
Even the stingy star of the show, Rick Harrison couldn't resist paying top dollar for the item.
4 days ago
Kevin O'Leary's deal did offer more capital but didn't align with Strauss's goals.
5 days ago
Harvey was waiting for a long time for someone to give that answer.
6 days ago
All the guest could say was, "I am never going to be able to talk to my wife again."
7 days ago
The TikTok creator claimed that the brand is trying to gain attention, but some viewers disagree.
Apr 16, 2025
Harris made a last ditch attempt for the 'Holy Grail' item but it didn't go as he expected it to.
Apr 16, 2025
Jay Tope, who lost $75,000 earlier in the week, redeemed himself while playing with the star.
Apr 16, 2025
While the question was direct, the entrepreneurs kept beating around the bush.
Apr 15, 2025
Fans are posting videos of the game that they discovered at Costco retail stores.
Apr 15, 2025
Catherine also got some help from her mother who was sitting in the studio audience.
Apr 15, 2025
As David walked up to the host, Carey immediately noticed his clothes and said, "What a great shirt!"
Apr 15, 2025
Even the fans agreed that the answer to the puzzle was just too random for someone to guess.
Apr 14, 2025