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Markets expect the strong growth trend to continue, and value Under Armour stock higher than the overall market and comparable firms.

Skechers grabbed the number two spot in the US footwear market last year. The company’s brands were also ranked number one in walking and work footwear.

UA’s market share came in at 6%, and ADDYY’s came in at 3%. Hanes (HBI) took 3% of the market in 1Q15 .Nike (NKE) was the market leader for activewear overall.

Nike (NKE) has a positive earnings surprise history. In simple terms, the company has beat Wall Street’s earnings estimates in the past several quarters.

Nike is the world’s largest athletic footwear and apparel company. It dominates the sportswear market in Europe, China, and North America.

Nike holds the top position in athletic footwear and athletic apparel. It’s apparel and footwear sales were $8.6 billion and $18.3 billion, respectively, in fiscal 2015.

US dollar sales of athletic footwear rose 8% in the first quarter of 2015. Nike was the most dominant brand by far with a market share of 62%.

In this series, we’ll analyze the results of the past quarter and the reasons why NIKE continues to outperform.

Primarily an apparel player, Under Armour (UA) has stepped up its pace in entering new footwear categories.

Innovation and strong consumer demand enable NIKE to add more premium products to its portfolio. But its price-hiking strategies may not work everywhere.

In the US, in 2014 year-to-date, NIKE, Converse, and the Jordan brands combined accounted for over 60% of market share in athletic footwear.

In early March, Nike showcased its new self-lacing footwear. Also known as “HyperAdapt 1.0,” the shoes tighten up when the foot is placed inside them.

Nike (NKE), the world’s largest apparel company and America’s leading sportswear brand, faced analyst downgrades and target price revisions in September.

LULU’s gross profit margin slipped from 55.7% in fiscal 2013 to 52.8% in fiscal 2014. The company’s operating profit margin slipped from 27.5% to 24.6%.

Growth company Lululemon Athletica (LULU) has revised its fourth quarter (fiscal 4Q16) and full-year (fiscal 2016) revenue guidance upwards.

Over the next five years, Lululemon Athletica (LULU) is aiming to double its revenue to $4 billion with an expected mid-single-digit growth rate in store comps.

Under Armour (UA) grew revenue by 30% to $1.05 billion in 1Q16. This was the company’s 24th straight quarter of more than 20% growth in its top line.

The athleisurewear category has had a boost from higher interest in physical well-being globally and by increased participation by women in sports and other fitness activities.

To maintain its market share and drive sales, Skechers spends considerable time and effort in marketing activities to promote its footwear globally.

Skechers designs footwear with its own in-house design team. However, it doesn’t own or operate any factories in which to conduct its manufacturing.

Skechers is quickly establishing its presence in international markets. It made $3.1 billion in sales in 2015, of which 40.4% stemmed from overseas markets.

Foot Locker (FL) made about 28.4% of its sales, or $2.1 billion, from outside the United States in fiscal 2016.

The Q3 Snap earnings report is due on October 22. So could a positive surprise be enough to send Snap stock back toward its original price?

Although it’s a relatively new player in the sportswear industry, Under Armour has given tough competition to industry pioneers such as Nike (NKE) and Adidas (ADDYY).

This was a record quarter for Under Armour, with sales breaching the $1 billion mark for the first time.

Nike’s rival Adidas (ADDYY) is targeting over 2 billion euros from web sales by 2020, as detailed in its latest five-year plan unveiled in March 2015.

Under Armour is a growth company. In this series, we’ll discuss how the company plans to double its business in the next four years.

Lululemon is testing RFID (radio frequency identification) technology and plans to implement the technology, which is currently used in ~13 stores.

How strong is Under Armour’s business model? In the next parts of this series, you’ll read a SWOT analysis—looking at strengths, weaknesses, opportunities, and threats—of Under Armour, Inc. (UA). We’ll also compare the company to rival firms, the overall market, and the consumer discretionary (XLY) sector. In this part, we’ll cover the firm’s key strengths and weaknesses. […]

Manufacturer base: There were about 35 manufacturers producing the company’s products as of the fiscal year ending February 2, 2014.

Porter’s 5 Forces, developed by Harvard Business professor M. Porter, is a model of analysis used to gauge the level of competition within an industry.