ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

What's Not To Love About a Pre-Loved! As Inflation Drives Up Wedding Costs, Brides Are Opting For Secondhand Dresses

Pre-owned clothes have both financial and environmental benefits.
UPDATED JAN 22, 2024
Cover Image source: Pexels/Daniel Moises Magulado
Cover Image source: Pexels/Daniel Moises Magulado

It's a dream come true for brides-to-be to plan their own wedding, but it often comes with a hefty price tag. Inflation has been taking a toll on weddings as well. As a result, more and more brides are seeking alternative options to make their special day affordable and yet no less fun.

One trend that is growing in popularity is that of secondhand wedding dresses. Pre-owned clothes have both financial and environmental benefits.

Georgia Etheridge, a bride-to-be, has decided to buy a secondhand wedding gown, according to CBS News. Etheridge explains that her dress had been intended for another bride whose wedding plans were disrupted by the COVID-19 pandemic. 

The rising costs of weddings in the United States are a significant factor driving brides like Etheridge to explore secondhand options. According to Zola, an online wedding planning site, the average cost of a wedding in the country in 2023 is a staggering $29,000. With inflation pushing prices higher, brides are feeling the pain. Many of them are now turning to pre-loved wedding dresses as a solution to keep costs under control without compromising on style and elegance.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by ZOLA (@zola)


 

Sarah Ghabbour, the owner of Loved Twice Bridal, a consignment shop in Beverly Hills, California, witnessed the changing dynamics of the bridal industry firsthand. Ghabbour opened her store during the peak of the pandemic and noticed a shift in consumer behavior. Traditionally, bridal dresses were considered final sales with no possibility of exchange. However, Ghabbour explains that the modern bride, who often pays for the gown herself, values flexibility and affordability. 

Women who frequent thrift stores for their everyday outfits and garments find it natural to visit thrift-shop for their wedding dresses too. In June 2022, a 32-year-old Ohio bride Jillian Lynch, who works as a talent associate for a non-profit, is a passionate thrifter and she found her wedding dress at a thrift store, per Insider.

After four days of thrifting, Lynch decided on a mid-length Camilla Coelho slip dress and paid only $3.75 for it. The same dress was being sold on Revolve for $220 at the time. 


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Loved Twice Bridal (@lovedtwicebridal)


 

Environmental awareness is also driving brides to make sustainable fashion choices which is one of the factors contributing to craze for secondhand wedding dresses. TerraPass, a social enterprise that provides carbon offsetting products, reports that the average US wedding "creates about 400 to 600 pounds of garbage and emits 62 tons of carbon dioxide into the atmosphere," per La Laurel.

Ghabbour explained that producing a single wedding dress requires approximately 2,300 gallons of water. By choosing a pre-owned dress, brides can contribute to reducing their carbon footprint while still looking stunning on their big day. It's an opportunity to make a positive impact without compromising on style or quality.

The popularity of acquiring pre-loved wedding dresses is rapidly growing. As per thredUP, an online resale platform, secondhand retailers have witnessed a remarkable 23% surge in sales of white cocktail and special occasion dresses this year compared to 2019.

Besides financial considerations, brides are also looking for gowns with a distinctive backstory. Brides now have the opportunity to discover gowns that have never graced a wedding, infusing their love story with a touch of serendipity.

It is clear that the trend of secondhand wedding dresses is here to stay because they are enabling brides to look fab and care for the environment without breaking the bank. 



 

MORE ON MARKET REALIST
The rising star of the show's Prime Video spinoff could take over as the full time host.
1 day ago
Rick who couldn't tell the difference between Pokemon and Charizard lost out on a deal of a life.
1 day ago
The guest later happily gave it away for free to a Folk Americana Roots Hall of Fame collection.
1 day ago
The guest had stumbled into the rare artifact online and didn't have to shell out a lot for it.
2 days ago
Jennings answered the question that was making the rounds on social media for quite some time.
2 days ago
While her letter picks gave her just one clue, Angie nailed the final puzzle in seconds.
3 days ago
While the player wasn't too bothered with the loss, fans didn't seem to let it go.
3 days ago
This wasn't the first time that a contestant made a fool of himself on the show.
4 days ago
Even the stingy star of the show, Rick Harrison couldn't resist paying top dollar for the item.
4 days ago
Kevin O'Leary's deal did offer more capital but didn't align with Strauss's goals.
5 days ago
Harvey was waiting for a long time for someone to give that answer.
6 days ago
All the guest could say was, "I am never going to be able to talk to my wife again."
7 days ago
The TikTok creator claimed that the brand is trying to gain attention, but some viewers disagree.
Apr 16, 2025
Harris made a last ditch attempt for the 'Holy Grail' item but it didn't go as he expected it to.
Apr 16, 2025
Jay Tope, who lost $75,000 earlier in the week, redeemed himself while playing with the star.
Apr 16, 2025
While the question was direct, the entrepreneurs kept beating around the bush.
Apr 15, 2025
Fans are posting videos of the game that they discovered at Costco retail stores.
Apr 15, 2025
Catherine also got some help from her mother who was sitting in the studio audience.
Apr 15, 2025
As David walked up to the host, Carey immediately noticed his clothes and said, "What a great shirt!"
Apr 15, 2025
Even the fans agreed that the answer to the puzzle was just too random for someone to guess.
Apr 14, 2025