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How To Invest In Art: 10 Tips to Help You Make the Right Decision

Buying art can be daunting, especially when you have no idea where to begin!
PUBLISHED NOV 28, 2023
Cover Image Source: Photo by Loïc Manegarium | Pexels
Cover Image Source: Photo by Loïc Manegarium | Pexels

10 Best Ways to Invest in Art 

Image Source: Photo by Snow White | Pexels
Image Source: Photo by Snow White | Pexels

Looking to make an art investment? Choosing the artwork that not only looks good but also proves to be a wise investment involves a blend of expertise and careful consideration. For those deeply involved in the art scene, acquiring art may come naturally, with an understanding of styles, artists, periods, genres, and emerging talents. However, for those making their first art investment, it is important to understand the dos and don'ts before they make the splurge. So, we make it easier for you with these 10 tips.

1. Begin by Reading

Image Source: Photo by PhotoMIX Company | Pexels
Image Source: Photo by PhotoMIX Company | Pexels

Reading art magazines is a great way to get an idea of what's happening in the world of art. It can introduce you to various artists and help you understand their art forms. This will help you become familiar with the formal aspects of art, different mediums, periods, and styles. You can read about the different periods, the evolution of art, the artists online. You can read blogs and engage with the blogger to gain insights into the lives of artists. Initially, you might lean towards decorative works, but with time, you could develop an appreciation for conceptual art.

2. Visit Local Museums & Art Galleries

Image Source: Photo by Una Laurencic | Pexels
Image Source: Photo by Una Laurencic | Pexels

The most enriching way to understand the art market is to attend exhibitions and galleries. Explor local museums, art fairs, events, and gatherings in your city. Interacting with artists, curators, and fellow art enthusiasts provides firsthand experiences and diverse perspectives. Engage in conversations, ask questions, and immerse yourself in the ambiance of art spaces to develop a nuanced understanding of artistic practices. Having a touch and feel of an art piece is crucial to the buying process. 

3. Stay Up-to-Date

Image Source: Photo by Riccardo | Pexels
Image Source: Photo by Riccardo | Pexels

Take some time to explore galleries and connect with the people working behind the scenes. Whether they're well-known or just starting out, they all share a deep passion for art. Before making any purchases, read about the artist and inquire about their approach. Choose an artist who has been reviewed by critics and has a portfolio of recognized work. It's also a good idea to verify the authenticity of the gallery you're dealing with.

4. Ask Questions

Image Source: Photo by nappy | Pexels
Image Source: Photo by Nappy | Pexels

Don't hesitate to strike up conversations with people. Understanding pricing can be tricky, especially because prices can skyrocket overnight based on auction results. It's challenging to gauge how much an artwork should cost and why. As you get closer to making the investment, consider reaching out to art consultants for guidance. They can provide valuable insights and help you make informed decisions in the art-buying process.

5. Decide Your Budget

Image Source: Photo by Stacey Koenitz R | Pexels
Image Source: Photo by Stacey Koenitz R | Pexels

Regret often stems from the items you refrained from purchasing rather than the ones you did. Occasionally, certain pieces might appear slightly above your budget, but in hindsight, they could feel like missed opportunities. If you genuinely love a piece, trust your intuition. It's okay to stretch your budget a little. Keep in mind that hidden costs, such as shipping and insurance, can add up and impact the overall price. Being mindful of your budget while considering these factors will help you make financially sound art investment decisions.

6. Be Clear With Your Intention

Image Source: Photo by Suzy Hazelwood | Pexels
Image Source: Photo by Suzy Hazelwood | Pexels

Before making a purchase, consider whether the artwork is intended as an investment or simply something you love. Buying a piece that you genuinely adore and want to cherish is simpler than trying to predict its long-term value. For those new to collecting, it's essential to understand that the size and material of a work can significantly influence its price, but quality is always key. At the end of the day, it's more important to focus on buying pieces that resonate with you rather than following listicles or auction picks. Fall in love with your initial purchases, learn from the experience, and then proceed with your art-collecting journey. It's all about cultivating a personal connection with the art you bring into your life.

7. Check Quality & Authenticity

Image Source: Photo by JULIO NERY | Pexels
Image Source: Photo by JULIO NERY | Pexels

When buying art from a new or lesser-known artist, pay attention to two factors: quality and originality. Quality matters because using poor materials can affect how the artwork ages. Low-quality materials may lead to deterioration and a decrease in value over time. Make sure the artist has used materials that stand the test of time. Originality is equally important. During your background research, examine the artist's style. Be cautious of artists who might be imitating others or following a particular art movement without adding their unique touch.

8. Post- Purchase Work

Image Source: Photo by Medhat Ayad | Pexels
Image Source: Photo by Medhat Ayad | Pexels

Once you bring your cherished artwork home, the real care and handling begins. If it's not hanging on the walls, investing in quality art storage is crucial. Proper framing is essential for longevity; don't skimp on framing costs as it serves as the protective housing for your valuable artwork. Looking ahead, consider securing your art collection with proper insurance. Insurance becomes invaluable in safeguarding your work from theft or damage. Taking these steps ensures that your art not only looks good but is also well-preserved and protected for the long term.

9. Document Everything

Image Source: Photo by Pixabay | Pexels
Image Source: Photo by Pixabay | Pexels

Keep receipts and invoices for every step. Authentication adds a layer of credibility and assurance regarding the legitimacy of the piece. These certificates often come from recognized experts or institutions in the art world. Record the provenance of the artwork, detailing its ownership history.  A comprehensive and well-documented provenance can significantly enhance the artwork's value, especially in the eyes of collectors and experts. Investors and collectors often seek assurance through a thorough history of the artwork, making it an integral aspect of building and preserving the value of your art collection.

10. Explore different mediums

Image Source: Photo by PhotoMIX Company | Pexels
Image Source: Photo by PhotoMIX Company | Pexels

The avenues for buying art have expanded beyond traditional methods. The rise of online platforms, especially in recent years, has introduced innovative forms of art such as NFTs. These digital assets represent ownership or proof of authenticity for unique digital or physical items, providing a new dimension to the art market. The art world, once primarily confined to physical galleries and auction houses, has transformed into a hybrid space. Collectors and enthusiasts now have the opportunity to explore both physical exhibitions in traditional gallery settings and digital showcases accessible through online platforms. Building a connection with the art community and staying well-informed will enhance your overall art-buying experience.

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