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Popular toy sold on Amazon recalled over choking risk — here are the key details

The silicone strings attached to a Yetonamr toy have caused over 30 instances of choking. attached to the toy violate the safety standards and pose as a choking hazard.
PUBLISHED JAN 23, 2026
Representative image of shoppers with toys (Cover image source: Getty Images | Eduardo Munoz Alvarez)
Representative image of shoppers with toys (Cover image source: Getty Images | Eduardo Munoz Alvarez)

Last year, major retailers were hit with several recalls, and the trend seems to be continuing into 2026. Most recently, a popular baby toy sold on Amazon has been recalled after over 30 reported choking incidents, according to a notice issued by the U.S. Consumer Product Safety Commission (CPSC). The Montessori sensory toy from the brand Yetonamr is considered a staple among parents, and it is touted as a tool to improve a "baby's sensory ability and motor skills" by the manufacturer. However, 6,800 units were recalled after the strings attached to the toy were identified as a choking hazard. Parents are urged to immediately stop using the toy and possibly return or 'destroy it'. 

Image showing the recalled Yetonamr Pull String Teething Toy (Image source: CPSC)
Image showing the recalled Yetonamr Pull String Teething Toy (Image source: CPSC)

The recall notice was issued on January 22 by the CPSC, stating that the toy violated "the mandatory standard for toys because the silicone strings are smaller than permitted.” The commission noted that the strings had the ability to reach the back of the throat and become lodged, posing risks for respiratory distress, serious choking, and even death. The CPSC says it’s aware of 32 choking incidents so far. 

The recalled units were sold at Amazon between June 2025 and October 2025, People reported. The toys carry the "Model no. 688-59” printed on the product packaging, and they cost between $10 and $16. Anyone who purchased the teething toy is advised by the CPSC to stop using it immediately and "contact Longyanguiheng to receive a full refund," as per the recall notice. "Consumers should cut and discard all silicone string tentacles, write 'DESTROYED' on the main body of the toy using a permanent marker, and email a photograph of the destroyed product to yetonamr_recall@163.com," the notice added. The publication 'Parents' suggested caregivers opt for a safer teething toy if the recalled product was helping their child with teething. It also suggested keeping safe teething toys in the freezer before giving them to babies, as the cold helps numb the gum pain.

Representative image of a baby playing with a toy (Image source: Getty Images/Photo by Ekaterina Demidova)
Representative image of a baby playing with a toy (Image source: Getty Images/Photo by Ekaterina Demidova)

Last year, in a similar recall, a popular baby formula from ByHeart was recalled in over ten states over the risk of an infant botulism outbreak. The rare paralytic illness that attacks the nervous system is caused by toxins produced by Clostridium botulinum bacteria. At the same time, the recall was serious, as the illness could cause difficulty breathing, muscle weakness, paralysis, and potentially death. While the manufacturer denied direct links of the product with the outbreak, tests of the baby formula conducted by the California Department of Public Health (CDPH) revealed that the product contained bacteria that caused the disease. Furthermore, the Food and Drug Administration had to reprimand retailers like Walmart, Target, and Kroger for selling the product even after the recall was issued, marking a serious lapse in consumer safety by the big box retailers of the country. 

More on Market Realist: 

Walmart’s next earnings report could uncover a major truth about the American consumers

Product sold via Walmart recalled over risk of Salmonella outbreak — here are key details

Bottled water sold across 6 US states recalled over fear of 'foreign substance'

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