ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

How Super Bowl 2024 Became The Most-Watched Telecast Of All Time With 123 Million Viewers

A flash poll by consumer research firm Numerator indicated that 20% of Super Bowl viewers were rooting for the Chiefs because of Swift.
PUBLISHED FEB 13, 2024
Cover Image Source: Travis Kelce #87 of the Kansas City Chiefs celebrates as he walks off the field following the NFL Super Bowl 58 football | Photo by Michael Owens | Getty Images
Cover Image Source: Travis Kelce #87 of the Kansas City Chiefs celebrates as he walks off the field following the NFL Super Bowl 58 football | Photo by Michael Owens | Getty Images

Super Bowl LVIII draws record audience

The Super Bowl game on February 11, 2024 between the Kansas City Chiefs and the San Francisco 49ers attracted an average of 123.4 million viewers, setting a new record for the most-watched broadcast in TV history. Out of this massive audience, 112 million people watched the game on CBS, marking the highest number of viewers ever for a single network. The remaining viewers were spread across platforms like Paramount+, Nickelodeon, Univision, CBS Sports, and NFL digital properties like NFL+. While Paramount Global reported record-breaking viewership on Paramount+, specific data on streaming views hasn't been disclosed yet.

Before this year's game, the previous record-holder was the Super Bowl game between the Chiefs and the Philadelphia Eagles. Initially, it was ranked as the third most-watched Super Bowl, behind the 2015 and 2017 games, with 113 million viewers. However, Nielsen later corrected errors in their measurement, elevating the viewership to a record-breaking 115.1 million. Super Bowl LVIII surpassed this number by 7%, reserving its place in TV history.

Image Source:  A general wide view of a logo prior to the NFL Super Bowl 58 football game between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium | Photo by Michael Owens/Getty Images
A general wide view of a logo prior to the NFL Super Bowl 58 football game | Photo by Michael Owens | Getty Images

The figures provided by Nielsen and Adobe Analytics showcase the average number of viewers tuned in at any given moment during each Super Bowl game. However, Nielsen reports that a total of 202.4 million people watched at least part of the telecast, marking a 10% increase from the previous year's 184 million, per Variety. High "out-of-home" viewership, which include audiences at airports, hotels, bars, etc. in all 50 states also contributed to the staggering numbers.

The game was held at Allegiant Stadium in Las Vegas, Nevada, with kickoff scheduled for 3:30 p.m. PT/6:30 p.m. ET. Preceding the game, there was a half-hour entertainment block featuring Reba McEntire's rendition of the National Anthem. The halftime show, headlined by Usher, was a star-studded affair with appearances by Alicia Keys, H.E.R., Will.i.am, Lil John, Ludacris, and Jermaine Dupri, captivating audiences with their performances.

During the Super Bowl, viewers were treated to a plethora of celebrity-filled ads, with one standout being a Verizon commercial featuring Beyoncé and Tony Hale. Beyoncé used this platform to announce her upcoming country album, "Renaissance Act II," set to release on March 29, 2024, following up on her 2022 album, "Renaissance."

In addition to the excitement surrounding football, music, and commercials, another draw for viewers was the presence of Taylor Swift. Swift's relationship with Chiefs player Travis Kelce fueled media frenzy for months, with speculation about her influence on NFL ratings. While some data suggests that Swift's attendance at Kelce's games may have boosted ratings, the evidence remains inconclusive. However, a flash poll by consumer research firm Numerator indicated that 20% of Super Bowl viewers were rooting for the Chiefs because of Swift.

Image Source:  Travis Kelce #87 of the Kansas City Chiefs celebrates and kisses Singer Taylor Swift following the NFL Super Bowl 58 football game between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium | Photo by Michael Owens | Getty Images
Travis Kelce celebrates and kisses Singer Taylor Swift following the NFL Super Bowl 58 football game | Photo by Michael Owens | Getty Images

Regardless of the statistical analysis, Swift's appearance alongside Blake Lively and Ice Spice at the game, and her celebratory kiss with Kelce at the end of the Chiefs' victory, captured the attention of a host of fans, keeping them glued to their screens throughout the event.

MORE ON MARKET REALIST
"I want food delivered in return for bitcoins so I don't have to order or prepare it myself"
9 hours ago
A picture tweeted by the lottery officials showed how dozens of winners assembled at their building's entrance.
16 hours ago
The sketch was first believed to be that of the artist's teacher but soon experts spotted signs of his style in it.
20 hours ago
Sajak who cut a round to make up time for his farewell speech, made things sweeter for the contestants
1 day ago
The TikToker also revealed how a meal with a drink and stay as well as bikes on rent cost surprisingly low.
1 day ago
The man came across the treasure scrolling on the internet while using the bathroom.
2 days ago
Clooney took inspiration from movies in the "Ocean's" franchise to surprise his friends.
2 days ago
Although Anouar received the package unexpectedly, he did feel that it wasn't much considering the amount on the check.
2 days ago
The company which was founded in the 70s, has been known for its focus on activism.
2 days ago
The former teacher says he doesn't need any more degrees to climb up the ladder at the company
3 days ago
This happened when 42-year-old Matt Busbice left his house in a rush one morning after he heard a fire alarm
3 days ago
At first, the family thought that they were looking at something that the chef had accidentally dropped in their dish.
3 days ago
The creator decided to "test it out." He jotted down all his expenses for one month and made the discovery.
4 days ago
The YouTuber called Fosh demonstrated how easy it was to set up a business and pull the plug on it.
4 days ago
Typically the front rows of arenas are filled by those who are the wealthiest, while more enthusiastic fans are pushed to the back.
4 days ago
The couple lived a quiet life and raised six children while running a convenience store before retiring.
4 days ago
While most lottery winners are wise with their prize, some of them end up losing it all.
5 days ago
The discovery left viewers stunned but many of them had a complaint to make.
6 days ago
"So they’re pricing a ‘no bedroom’ like a 2 bedroom… got it!"
6 days ago