ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

Taylor Swift Is Making $13 Million Per Night From Eras Tour, Which Could Gross $1 Billion Soon

Despite the increase in ticket prices, over 1.1 million fans have eagerly purchased tickets to experience Taylor Swift's live performances.
PUBLISHED JUL 4, 2023
Cover Image Source: GettyImages/Kevin Winter
Cover Image Source: GettyImages/Kevin Winter

Taylor Swift, the global superstar, is not only breaking records with her music but also making history with her ticket sales. With ticket sales of over $13 million per night, Taylor Swift is on track to achieve the highest-grossing tour in music history, reports Fortune. This article delves into the staggering success of Swift's tour, the rising prices in the concert industry, and the impact of her tour on the overall landscape of live music.

Image Source: GettyImages/Kevin Winter
Image Source: GettyImages/Kevin Winter

Taylor Swift's tour, aptly named Eras, has become a remarkable source of revenue, earning more than $13 million per night. While a substantial portion of the earnings goes toward production costs, it's worth noting that the staggering figure does not even account for the millions of dollars generated from merchandise sales. This extraordinary success has solidified Swift's position as the top-grossing artist globally and marks the pinnacle of her touring career.

Based on current projections, Taylor Swift is expected to gross over $1 billion, a feat that no artist has achieved before. After 22 tour dates, Eras has already accumulated $300 million, according to Pollstar, a reputable industry publication. Swift was slated to perform on more than 50 dates in the United States and then embark on an international leg of the tour. Industry estimates suggest that Eras could surpass an astounding $1.3 billion in total earnings, further cementing Swift's position as a music industry powerhouse.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Taylor Swift (@taylorswift)


 

Alongside Taylor Swift's record-breaking tour, there has been a noticeable surge in ticket prices, particularly in a year marked by concert inflation. The average ticket to a Taylor Swift show costs an impressive $254, proving that Swifties are willing to spend to witness her live performances. Furthermore, seven out of the 25 best-selling acts in the first half of the year are charging more than $200 per night, signaling a shift in the concert industry landscape.

Just five years ago, only two acts commanded ticket prices exceeding $200: Britney Spears and Celine Dion. In the same year, the highest-earning artist, Ed Sheeran, had an average ticket price of $89. Fast forward to the present, and the average price of the 25 best-selling tours has surged by $37. Even when adjusted for inflation, this increase amounts to approximately $13.60, indicating that ticket prices are rising at a faster rate than consumer prices overall.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Taylor Swift (@taylorswift)


 

Notably, the year 2018 was the last time Taylor Swift embarked on a tour. Since then, the concert industry has experienced a significant transformation, characterized by an increase in ticket prices and a wider disparity in pricing among top performers. Before 2018, most tickets fell within the $75 to $130 range, with only a few acts charging higher prices. However, today, there are more renowned artists charging over $200 per ticket than those charging less than $100.

Despite the substantial increase in ticket prices, over 1.1 million fans have eagerly purchased tickets to experience Taylor Swift's live performances. This demonstrates the unwavering dedication and loyalty of her fanbase, willing to invest in the opportunity to witness their favorite artist in person. The demand for Taylor Swift's concerts remains exceptionally high, further propelling her toward record-breaking financial success.

MORE ON MARKET REALIST
While Harrison really wanted the rare treasure, he just couldn't take a chance with such a high price tag.
16 hours ago
The issue triggered speculation on social media, with many questioning Walmart's product quality.
17 hours ago
The rising star of the show's Prime Video spinoff could take over as the full time host.
2 days ago
Rick who couldn't tell the difference between Pokemon and Charizard lost out on a deal of a life.
2 days ago
The guest later happily gave it away for free to a Folk Americana Roots Hall of Fame collection.
2 days ago
The guest had stumbled into the rare artifact online and didn't have to shell out a lot for it.
3 days ago
Jennings answered the question that was making the rounds on social media for quite some time.
3 days ago
While her letter picks gave her just one clue, Angie nailed the final puzzle in seconds.
4 days ago
While the player wasn't too bothered with the loss, fans didn't seem to let it go.
4 days ago
This wasn't the first time that a contestant made a fool of himself on the show.
5 days ago
Even the stingy star of the show, Rick Harrison couldn't resist paying top dollar for the item.
5 days ago
Kevin O'Leary's deal did offer more capital but didn't align with Strauss's goals.
6 days ago
Harvey was waiting for a long time for someone to give that answer.
7 days ago
All the guest could say was, "I am never going to be able to talk to my wife again."
Apr 17, 2025
The TikTok creator claimed that the brand is trying to gain attention, but some viewers disagree.
Apr 16, 2025
Harris made a last ditch attempt for the 'Holy Grail' item but it didn't go as he expected it to.
Apr 16, 2025
Jay Tope, who lost $75,000 earlier in the week, redeemed himself while playing with the star.
Apr 16, 2025
While the question was direct, the entrepreneurs kept beating around the bush.
Apr 15, 2025
Fans are posting videos of the game that they discovered at Costco retail stores.
Apr 15, 2025
Catherine also got some help from her mother who was sitting in the studio audience.
Apr 15, 2025