ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

TikTokers are Getting Paid to Stream Their Lives 24/7; Here are the Challenges That They Face

Explore the captivating world of 24/7 livestreaming on TikTok, which comes with its own challenges.
PUBLISHED NOV 25, 2023
Pexels | The 24/7 Livestreaming Phenomenon: TikTok Stars Turn Everyday Life into Cash
Pexels | The 24/7 Livestreaming Phenomenon: TikTok Stars Turn Everyday Life into Cash

In the social media ecosystem where the attention span of audiences is getting shorter with every trend, TikTok has become a breeding ground for unique content. On a platform known for short videos to be scrolled through quickly, one of the latest phenomena captivating audiences is the rise of TikTok stars embracing 24/7 live streams. For more than three weeks, JettyJamez and AutumnRaynn have transformed their daily lives into a constant spectacle, accumulating over 500 hours of live content. What's even more astonishing is that, despite the seemingly mundane nature of their activities, the number of viewers has skyrocketed to over 2 million, turning every move they make into a source of fascination for a global audience and revenue for them.

Pexels
Pexels | Tiktok trend

To keep up with the demand and to maintain audience engagement, the couple has invested in multiple cameras, tracking them around their home. From the bedroom to the living room, and even above the toilet, every second of their lives is social media content to be leveraged for fame and fortune. The trade-off, however, is a significant loss of privacy and the potential psychological pressure of living under the constant gaze of strangers online.

In a society that craves more authentic and relatable content, JettyJamez and AutumnRaynn have positioned their life as an unfiltered reality show. However, this unbridled access comes at a cost. The "always on" mentality can lead to burnout, and the relentless scrutiny from viewers, while sometimes positive, can also result in toxicity or harassment that impacts the mental health of the streamers.

As JettyJamez himself notes, the constant live-streaming turns them into the producers of their own reality show, akin to the Kardashians, yet with the added pressure of doing it all themselves. The couple's decision to attach a camera to the ceiling, staring menacingly from above the bed, highlights the lengths they go to provide an unfiltered view of their lives.

Pexels
Pexels | Live content

Beyond the financial incentives, the constant interaction between TikTok stars and their audience has given rise to unique parasocial relationships. The intimacy of live content, coupled with the ability for viewers to contribute through gifts and comments, creates a potent and immersive experience for followers. This faux relationship, as described by researchers, adds complexity to the connection between influencers and their audience.

As viewers engage with JettyJamez and AutumnRaynn in real-time, the couple acknowledges individual comments, reads them on the live stream, and even makes individual videos in response. This interactive element fosters a sense of community among their viewers and influencers. People search the various camera angles to find the couple or their cats, chat about things they’ve seen during the livestream, or mention where they’re watching from. It's a unique blend of reality TV and social media that blurs the lines between performer and audience, forging connections that feel personal and immediate.

But, the continuous live-streaming lifestyle has its downside. The lack of privacy, the pressure to always be "on," and the potential for negative comments contribute to feelings of burnout and exhaustion among content creators. Many influencers "recount feelings of angst about stepping away, even for a short time," says Brooke Erin Duffy, a communications professor at Cornell University.

As the couple navigates this relentless schedule, there's an undercurrent of questions from the audience about their personal lives and employment status. Some viewers have asked if the couple has jobs, and the constant availability of a 24/7 live-stream may obscure the fact that being live is its own form of labor.

In conclusion, TikTok continues to push the boundaries of content creation, and 24/7 live-streaming has emerged as a captivating yet demanding trend. But the question that remains is how long can this trend continue, and what new forms of engagement will influencers discover to keep their audiences hooked in the weeks and months to come?

MORE ON MARKET REALIST
The rising star of the show's Prime Video spinoff could take over as the full time host.
15 hours ago
Rick who couldn't tell the difference between Pokemon and Charizard lost out on a deal of a life.
16 hours ago
The guest later happily gave it away for free to a Folk Americana Roots Hall of Fame collection.
17 hours ago
The guest had stumbled into the rare artifact online and didn't have to shell out a lot for it.
1 day ago
Jennings answered the question that was making the rounds on social media for quite some time.
1 day ago
While her letter picks gave her just one clue, Angie nailed the final puzzle in seconds.
2 days ago
While the player wasn't too bothered with the loss, fans didn't seem to let it go.
2 days ago
This wasn't the first time that a contestant made a fool of himself on the show.
3 days ago
Even the stingy star of the show, Rick Harrison couldn't resist paying top dollar for the item.
3 days ago
Kevin O'Leary's deal did offer more capital but didn't align with Strauss's goals.
4 days ago
Harvey was waiting for a long time for someone to give that answer.
5 days ago
All the guest could say was, "I am never going to be able to talk to my wife again."
6 days ago
The TikTok creator claimed that the brand is trying to gain attention, but some viewers disagree.
7 days ago
Harris made a last ditch attempt for the 'Holy Grail' item but it didn't go as he expected it to.
7 days ago
Jay Tope, who lost $75,000 earlier in the week, redeemed himself while playing with the star.
7 days ago
While the question was direct, the entrepreneurs kept beating around the bush.
Apr 15, 2025
Fans are posting videos of the game that they discovered at Costco retail stores.
Apr 15, 2025
Catherine also got some help from her mother who was sitting in the studio audience.
Apr 15, 2025
As David walked up to the host, Carey immediately noticed his clothes and said, "What a great shirt!"
Apr 15, 2025
Even the fans agreed that the answer to the puzzle was just too random for someone to guess.
Apr 14, 2025