ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

What Michael Jordan earns from his Air Jordan brand surpasses even the wildest estimates

How much does Michael Jordan make from Jordans? See what the NBA alum has reportedly earned from his lucrative shoe deal with Nike.
UPDATED SEP 30, 2024
Cover Source: Getty Images - (Photo by Kelly Kline/WireImage)
Cover Source: Getty Images - (Photo by Kelly Kline/WireImage)
 

Basketball superstar Michael Jordan ended his nearly two-decade NBA career in 2003. But the legendary athlete has kept plenty busy in recent years, between ownership of the NBA’s Charlotte Hornets team and, of course, his lucrative Nike partnership.

Nike created a signature shoe for Jordan, now known as the Air Jordan, in 1984. Eventually, Nike spun off the Jordan line into its own division named the "Jordan Brand" — and in 2022, the Jordan Brand hit $5 billion in revenue for the first time.

So, how much does Michael Jordan make from Jordans today?

Michael Jordan reportedly made $150 million from Nike in 2022.

Michael Jordan
Source: Getty Images
 

Initially, Jordan was offered a five-year deal worth $500,000 per year when he signed with Nike in the '80s. However, due to the massive success of Air Jordans, that figure has significantly increased.

"The Jordan Brand just crossed $5 billion in annual revenue for the first time," investor Joe Pompliano tweeted. "That means Michael Jordan made $150M+ from Nike last year alone — or nearly 2x his career NBA earnings."

In 2020, it was reported that Jordan had made over $1.3 billion from his Nike deal in his lifetime.

In a 2017 interview with Cigar Aficionado, Jordan said it was a “process” getting the Jordan Brand to the point where it was pulling in $3 billion a year.

“It’s dots being connected,” he explained. “When the shoes were at [their] peak, I played at a high level, and consumers saw that, and it basically authenticated everything about that shoe.”

Michael Jordan
Source: Getty Images
 

Jordan also said that the brand was his “strongest passion,” aside from his ownership of the Hornets.

“Because to me, I can impact that in a much greater sense, continually talk to that consumer, interact with that consumer,” he said. “[The Jordan Brand] is my DNA. It is who I am. The Hornets are a product of the personnel that I assemble, and if it doesn’t have that DNA, you may not get the same results. … With the Jordan Brand, it is successful because I can impact it.”

However, Michael Jordan's most popular shoe is still the Air Jordan 1.

According to WWD, the brand's most popular shoe is still the Air Jordan 1, which was originally released in 1985. Jordan has collaborated with several artists and designers since then when it comes to the Jordan 1 including Travis Scott, J Balvin, and Christian Dior.

 
A pair of Michael Jordan's Air Jordan 1 shoes
Source: Getty Images

Plus, the Jordan 1 has great resale value. Currently, the most expensive Air Jordan 1 on the resale market is the Nike Air Jordan 1 “Legends of Summer Black,” valued at $6,400.

HighSnobiety also ranked Nike Air Jordan 1 “Legends of Summer Red Glitter” and Nike Air Jordan 1 “Legends of Summer Red” as other high-value models.

In October 2021, a pair of Air Jordan 1s, worn by Jordan himself, sold for $1.472 million. Nike is definitely getting its money's worth from The Jordan Brand.

This article originally appeared two years ago.

MORE ON MARKET REALIST
The Bobek family, who came dressed in Polish Highlander attire, had the host grooving to their tunes.
2 hours ago
Contestant Marie-Eve Augier’s smart letter choices turned the puzzle into an easy solve.
3 hours ago
The Sharks felt that the founder of Besomebody didn't have the "capacity to listen."
1 day ago
Jennings shared how Trebek showed great resillience and showmanship during his last days on the show.
1 day ago
The contestant, Staci Urban put up a great show to win over $60,000 in one night.
1 day ago
The TikToker warned fellow shoppers about the risks of infection from the salmon.
2 days ago
With four sharks eager to invest, the founder of Kinfield knew how to get two of them to team up.
2 days ago
Shanquetta Cato, who participated in the 'Teacher's Week' did 'not get lucky' on the show.
2 days ago
After his book expert, Rebecca, raved about the rare book, the pawn shop boss knew he had to make a deal.
2 days ago
At one point, the host was begging the players to give just one sensible answer.
2 days ago
The long and difficult Bonus Round that cost Toya Johnson-Moore and Dionna Houston dearly.
3 days ago
Cuban swooped in to save Alexander Simone, the founder of ProntoBev from Mr Wonderful's greed.
3 days ago
The man who brought the box on his shoulder had no idea that it was a relic of the American Revolutionary War.
3 days ago
Harrison got a great deal for the historically significant document.
3 days ago
When the founders of Flated hesitated to close the deal, all the other Sharks came together.
3 days ago
TikTok creator, Crissy shared a little win for all the short shoppers out there.
4 days ago
The player, Lisa Thomas's phenomenal comeback after falling behind initially.
4 days ago
While Harrison wanted to get the Steve McQueen owned 1940's Indian Bike, he couldn't make a deal.
4 days ago
While he has a spotless track record on screen, Jennings loves to have fun behind the scenes.
5 days ago
The contestant, Desiree Kramer pulled off a stunning sub-two second win in the finale.
5 days ago