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New Yorkers are flocking to city's 'first free grocery store' — but there's a major catch

Residents have been struggling with high prices and this was an opportunity they couldn't miss.
UPDATED 1 HOUR AGO
Image of NYC's free grocery store. (Cover Image Source: Photo by Spencer Platt/Getty Images)
Image of NYC's free grocery store. (Cover Image Source: Photo by Spencer Platt/Getty Images)

The prices of groceries are through the roof in several US states, but perhaps the worst hit is New York City. Reports claim that grocery prices in the city rose by a whopping 65.8% between 2012-13 and 2022-23, leaving low and middle-income customers often struggling to make ends meet. Therefore, when a new store opens up in the city that promises to provide groceries for free, it is not strange that hundreds of New Yorkers line up to take advantage of the opportunity.

Representative image of a shopper pushing a cart (Photo by Karsten Winegeart on Unsplash)
Representative image of a shopper pushing a cart (Photo by Karsten Winegeart on Unsplash)

The store is being touted as the city’s first-ever free grocery store, but there is controversy surrounding the organization that launched it: Polymarket. Polymarket is a prediction betting platform that allows users to gamble on world events like military actions and political outcomes. It is under heavy scrutiny currently for several reasons. People have expressed concern about the possible use of classified or otherwise “insider” information to gamble.

Polymarket Opens Free Grocery Store In New York City
NEW YORK, NEW YORK - FEBRUARY 12: The prediction market company Polymarket prepares to open a free grocery store in Manhattan on February 12, 2026 in New York City. According to the company, the physical store is opening from February 12th to 16th, 2026 and will be fully stocked and ready for shoppers, with “no purchase required.” Polymarket allows users who download its app to bet on just about anything, including economic data, elections, sports, entertainment and more. (Photo by Spencer Platt/Getty Images)
Polymarket Opens Free Grocery Store In New York City NEW YORK, NEW YORK - FEBRUARY 12: The prediction market company Polymarket prepares to open a free grocery store in Manhattan on February 12, 2026 in New York City. According to the company, the physical store is opening from February 12th to 16th, 2026 and will be fully stocked and ready for shoppers, with “no purchase required.” Polymarket allows users who download its app to bet on just about anything, including economic data, elections, sports, entertainment and more. (Photo by Spencer Platt/Getty Images)

New York Attorney General Leticia James warned Americans against using the platform, stating that it could cause significant financial damage. State Assembly member Clyde Vanel (D-Queens) introduced a bill last year that categorized such prediction market contracts as unlicensed gambling. However, the residents of NYC who were concerned with free groceries couldn't care less. While affordability in the current economy is a crisis in every American household, who could say no to freebies, regardless of the intent?

Image of shoppers inside the Polymarket NYC store. (Image credit: Photo by Spencer Platt/Getty Images)
Image of shoppers inside the Polymarket NYC store. (Image credit: Photo by Spencer Platt/Getty Images)

NYC Mayor Zohran Mamdani has long been an advocate for government-run grocery stores, and he posted a cheeky message on X. “Heartbreaking: The worst person you know just made a great point,” he wrote. For the people of the city, this is a big win, as about 400 people lined up outside the grocery store for hours in order to cash in on the opportunity, as per a report in The New York Post.

Polymarket Opens Free Grocery Store In New York City
NEW YORK, NEW YORK - FEBRUARY 12: People wait in line outside of the prediction market company Polymarkets' first free grocery store in Manhattan on February 12, 2026, in New York City. According to the company, the physical store is opening from February 12 to 16, 2026, and will be fully stocked and ready for shoppers, with “no purchase required.” Polymarket allows users who download its app to bet on just about anything, including economic data, elections, sports, entertainment, and more. (Photo by Spencer Platt/Getty Images)
Polymarket Opens Free Grocery Store In New York City NEW YORK, NEW YORK - FEBRUARY 12: People wait in line outside of the prediction market company Polymarkets' first free grocery store in Manhattan on February 12, 2026, in New York City. According to the company, the physical store is opening from February 12 to 16, 2026, and will be fully stocked and ready for shoppers, with “no purchase required.” Polymarket allows users who download its app to bet on just about anything, including economic data, elections, sports, entertainment, and more. (Photo by Spencer Platt/Getty Images)

“Times are hard. Things are very expensive, so this helps. It goes a long way,” said Forest Hills resident Tori Hall. Others did not care if this new store was nothing more than a publicity stunt. They even hoped that the store would remain open in the long term. “If it is [a publicity stunt] then I got some free food coming out of here…This is exactly what a food bank does,” Hall added. The report claims that she was at the location from 6 am, becoming one of the first in line. 

An employee stocking the shelves at the store. (Image credit: Photo by Spencer Platt/Getty Images)
An employee stocking the shelves at the store. (Image credit: Photo by Spencer Platt/Getty Images)

She grabbed items like socks, tampons, toilet paper, bananas, apples, ground beef, and cartons of organic eggs. “I hate going grocery shopping because I’m spending $150 to $200 every time. We just need a helping hand,” the 58-year-old explained. “Groceries cost a lot. It’s terrible,” said East Harlem resident Dayna V., who was the very first in the line. “I love Polymarket! I hope they … create more of it, and I hope this is really here to stay in the future.”

More on Market Realist

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