ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

Walmart finds a clever way to track customers and it starts even before you buy anything online

The retail giant calls it a solution that helps suppliers understand the shoppers even better.
UPDATED NOV 15, 2024
A customer makes payments before checking out of a Walmart store (Cover image source: Getty Images | Bob Riha, Jr.)
A customer makes payments before checking out of a Walmart store (Cover image source: Getty Images | Bob Riha, Jr.)

Walmart's newly launched beta program would track and share consumer data like never before. Introduced by Walmart Digital Ventures, the program Digital Landscapes will share insights on the online behavior of customers with the retailer's suppliers. While the company had long been sharing data on purchases, now it will track consumers as soon as they start their journey on the website, before making a purchase.  

 Walmart advertises Cyber Monday sales on the company's website | Getty Images | Photo Illustration by Scott Olson
An online ad for cyber Monday (Image source: Getty Images | Photo Illustration by Scott Olson)

Walmart calls the product a new self-serve insights solution under the broader banner of Walmart Luminate that helps suppliers understand the shoppers even better.

"As more customers are turning to Walmart.com and the Walmart app to find value, it's essential for suppliers to understand how they find and select products among a wide range of options,” the company said in its press release.  

Digital Landscapes aims to further the scope of data sharing providing deeper insights. Using the product, supplies will have access to information on how consumers browse, what products they look at, and how they arrive at a purchase decision. In its press release, Walmart announced that the product would be introduced as a beta launch in June, followed by general availability in the summer.

With Digital Landscapes, suppliers will now have access to data on where the customers start their online journey when they find a product, how the chosen product compares to others in the category, and what the customer's path to an online purchase looks like.



 

According to Walmart, with Digital Landscapes, suppliers can now explore strategies based on the online behavior of the shopper behavior to drive engagement along the customer journey. Walmart says these insights are valuable as they help companies tailor their marketing and sales efforts according to engagement trends and leading sources of traffic.

Representative image of a shopper in a Walmart store | Getty Images | Photo by Bob Riha, Jr.
A woman looking at a product at a Walmart store | (Image source: Getty Images | Photo by Bob Riha, Jr.)

"The launch of Digital Landscapes marks another significant stride for Walmart Data Ventures in its ambition to become a global leader in insights and analytics," the press release mentioned

Earlier in May, the retail giant announced Disney advertisers would have access to Walmart's shopping data to target Disney's streaming portfolio. This followed a partnership between Walmart Connect and Disney Advertising that works for Disney Plus and Hulu, as per Adweek. 



 

As per the deal, Walmart advertisers will be able to match the retailer’s shopper data with Disney’s proprietary Audience Graph tools and target audiences better. 

In a press release, senior vice president of retail media sales for Walmart Connect, Ryan Mayward said that about 145 million customers shop with the retailer online and in stores weekly. Thus, marketers will now have access to their data and apply the insights to their campaigns to reach customers "wherever they’re streaming Disney content.”

Disney also joined Walmart’s Partner Lab, which includes other media giants like NBC Universal, TikTok, and Roku. Under the partner lab, the companies work with Walmart to test new ad formats for data measurement.

Walmart's deals and acquisitions have triggered concerns over the threat to privacy protections and the risk of exposing consumers to data breaches.



 

In February, when the company agreed to purchase TV maker Vizio for approximately $2.3 billion, several organizations wrote to the FTC to investigate the possibility of a big data breach of millions of Americans, as per dcreport.org.

This article originally appeared 2 months ago.

RELATED TOPICS WALMART
MORE ON MARKET REALIST
While Harrison really wanted the rare treasure, he just couldn't take a chance with such a high price tag.
12 hours ago
The issue triggered speculation on social media, with many questioning Walmart's product quality.
13 hours ago
The rising star of the show's Prime Video spinoff could take over as the full time host.
2 days ago
Rick who couldn't tell the difference between Pokemon and Charizard lost out on a deal of a life.
2 days ago
The guest later happily gave it away for free to a Folk Americana Roots Hall of Fame collection.
2 days ago
The guest had stumbled into the rare artifact online and didn't have to shell out a lot for it.
3 days ago
Jennings answered the question that was making the rounds on social media for quite some time.
3 days ago
While her letter picks gave her just one clue, Angie nailed the final puzzle in seconds.
4 days ago
While the player wasn't too bothered with the loss, fans didn't seem to let it go.
4 days ago
This wasn't the first time that a contestant made a fool of himself on the show.
5 days ago
Even the stingy star of the show, Rick Harrison couldn't resist paying top dollar for the item.
5 days ago
Kevin O'Leary's deal did offer more capital but didn't align with Strauss's goals.
6 days ago
Harvey was waiting for a long time for someone to give that answer.
7 days ago
All the guest could say was, "I am never going to be able to talk to my wife again."
Apr 17, 2025
The TikTok creator claimed that the brand is trying to gain attention, but some viewers disagree.
Apr 16, 2025
Harris made a last ditch attempt for the 'Holy Grail' item but it didn't go as he expected it to.
Apr 16, 2025
Jay Tope, who lost $75,000 earlier in the week, redeemed himself while playing with the star.
Apr 16, 2025
While the question was direct, the entrepreneurs kept beating around the bush.
Apr 15, 2025
Fans are posting videos of the game that they discovered at Costco retail stores.
Apr 15, 2025
Catherine also got some help from her mother who was sitting in the studio audience.
Apr 15, 2025