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YouTuber PewDiePie's $90 Million Net Worth Proves the Power of Content; Here's How He Earned It

His comedic flair, witty commentary, and relatable content have undoubtedly played a pivotal role in his massive success.
UPDATED SEP 19, 2023
Cover Image Source: GettyImages/John Lamparski
Cover Image Source: GettyImages/John Lamparski
Name PewDiePie
Net Worth $90 Million
Annual Income $18 Million +
Gender Male
DOB October 24, 1989
Age 33 Years
Nationality Swedish
Profession YouTuber, content creator

PewDiePie's name has become synonymous with YouTube stardom and has earned him a staggering $90 million net worth as of 2023. This Swedish sensation has captured the hearts of millions across the globe with his entertaining content and has the highest number YouTube subscribers for an individual at more than 111 million. Born Felix Arvid Ulf Kjellberg on October 24, 1989, in Gothenburg, Sweden, PewDiePie's journey to fame and fortune has been nothing short of extraordinary.

Image Source: GettyImages/Suhaimi Abdullah
Image Source: GettyImages/Suhaimi Abdullah

The influencer's wealth primarily flows from his YouTube advertising revenues at $12 million a year, thanks to his comedic approach to Let's Play videos and gaming content. Beyond YouTube, his merchandise sales, book sales, and lucrative brand endorsements collectively bring in around $2.5 million each month.


PewDiePie garners an annual income surpassing $18 million through his witty commentary and relatable content, which have undoubtedly played a pivotal role in his massive success.

View this post on Instagram

A post shared by PewDiePie (@pewdiepie)


The Swedish YouTuber's has also diversified beyond online entertainment with investments and business ventures totaling $15 million. His stock portfolio boasts an impressive $10 million, demonstrating his shrewd investment strategies.

PewDiePie's empire consists of multiple real estate properties, including residences in Brighton and Hove, Sweden, and Japan. His ocean-side house in Brighton and Hove, England, serves as his current abode. Moreover, his collection of over 80 luxury watches underscores his penchant for refined tastes.

Year Networth
2023 $90 million
2020 $75 million
2017 $40 million

View this post on Instagram

A post shared by PewDiePie (@pewdiepie)


PewDiePie's social media dominance is undeniable:

Social Media Followers
Instagram 21.6 Million
Twitter 4.9 Million
Facebook 9.2 Million

PewDiePie married fellow YouTuber Marzia Kjellberg in 2019, after a courtship that spanned years. His content occasionally stirs controversy, given his candid, satirical style. Despite claiming to be apolitical, he occasionally finds himself in disputes with YouTube over his behavior.

Image Source: GettyImages/ John Lamparski
Image Source: GettyImages/ John Lamparski

PewDiePie's impact in the digital space has been recognized with YouTube's Silver, Gold, and Diamond buttons as well as a customized Ruby button for hitting subscriber milestones. Furthermore, his collection of awards includes the Teen Choice Awards and the Golden Joystick Award.

What is PewDiePie's primary source of income?

PewDiePie's primary income stems from YouTube advertising.

How many subscribers does PewDiePie have?

As of 2023, PewDiePie boasts an impressive 111+ million subscribers on YouTube.

What are PewDiePie's notable assets?

Beyond his net worth, PewDiePie owns lavish properties worldwide and possesses a collection of over 80 luxury watches.

What awards has PewDiePie received?

PewDiePie has earned several accolades, including YouTube's Silver, Gold, Diamond, and Custom Ruby buttons, as well as the Teen Choice Awards and the Golden Joystick Award.