ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

'Shark Tank' contestants get two judges to invest in a berry that makes anything taste sweet

The co-founders of Nature's Wild Berry left the Sharks in shock with their miraculous product.
PUBLISHED JUL 6, 2025
Screenshot showing Mark Cuban and the co-founder of Nature's Wild Berry (Cover image source: YouTube/Sony Pictures Television)
Screenshot showing Mark Cuban and the co-founder of Nature's Wild Berry (Cover image source: YouTube/Sony Pictures Television)

Some products that end up on "Shark Tank" are so fascinating that they leave the investors in awe. The co-founders of "Nature's Wild Berries," Hank Watt and Juliano Bonanni, managed to impress the Sharks beyond measure with their miraculous berries that made everything taste sweet. As the company was small at the time, four out of the five Sharks decided to pull out, but Mark Cuban and Lori Greiner sealed an $80,000 joint deal with them.

Screenshot showing the co-founders looking to Mark Cuban and Lori Greiner (Image source: YouTube/Sony Pictures Television)
Screenshot showing the co-founders looking to Mark Cuban and Lori Greiner (Image source: YouTube/Sony Pictures Television)

Watt and Bonanni came to the show seeking $80,000 for a 15% equity in their business. They started their pitch with Watt sucking on a sour lemon, like it was candy. Describing the origins of the business, the co-founder said that their berries contain a glycoprotein that binds to the taste receptors in the mouth, blocking anything sour.

Screenshot showing the berries  (Image source: YouTube/Sony Pictures Television)
Screenshot showing the berries (Image source: YouTube/Sony Pictures Television)

They then presented the Sharks with a platter of sour foods and asked them to sample each before trying the berry. Once done, the Sharks chewed the miraculous berries and were stunned to see how everything tasted sweet after that. "Wow! The lemon tastes like an orange now!" Kevin O'Leary said. "The pickle is like candy," Greiner added.

Screenshot showing Lori Greiner's reaction  (Image source: YouTube/Sony Pictures Television)
Screenshot showing Lori Greiner's reaction (Image source: YouTube/Sony Pictures Television)

After tasting the samples, the sharks asked the co-founders how they came across the product. Watt shared that he weighed over 250 pounds when his friend, Bonnani, introduced them to the berries. He shared that with the help of the berries, he could enjoy healthier foods freely and eliminate sugar from his diet altogether to lose weight and manage his diabetes. O'Leary then asked for the numbers, and the co-founders shared that each jar of berries cost them $2.64 to assemble, and they sold for $26.99.

Screenshot showing O'Leary talking to the entrepreneurs  (Image source: YouTube/Sony Pictures Television)
Screenshot showing O'Leary talking to the entrepreneurs (Image source: YouTube/Sony Pictures Television)

With everything laid out, Mr Wonderful extended the first offer. He put up $80,000 for a third share of 33% plus with an added royalty component of $5 per unit royalty until he recoups $160,000. To make things difficult for O'Leary, Daymond John jumped in, saying he had a newfound passion for fitness. He then offered $80,000 for 30% with no royalty.

Screenshot showing Daymond John making an offer  (Image source: YouTube/Sony Pictures Television)
Screenshot showing Daymond John making an offer (Image source: YouTube/Sony Pictures Television)

To stay competitive, O'Leary modified his offer to $80,000 for 20% equity but with the same royalty arrangement. With this, Barbara Corcoran quietly bowed out to keep things clear, but Greiner jumped in to offer $80,000 for 20% with a $3 per unit royalty until she recoups $80,000.

At this point, Cuban too jumped in to ask the entrepreneurs about the target market. "It's been great for your weight loss, but you can't make that claim." Cuban then said that he would be willing to go in with another Shark, and Greiner said that she would do it for the same deal of $80,000 for 20% and a $3 royalty until the investment is paid back. As soon as they teamed up, the co-founders accepted the deal.



 

According to the Shark Tank Blog, after their episode aired, Nature's Wild Berry sold out due to great demand. By 2024, they hit $1 million in lifetime sales, and their website continues to sell the products.

More on Market Realist:

'Shark Tank' contestants turn up dressed as chickens and land a $100,000 deal from Kevin O'Leary

'Shark Tank' contestant gets a $300,000 deal for his impressive pitch about saving houseplants

'Shark Tank' contestant was offered $350,000 by three judges and he knew exactly whom to pick

RELATED TOPICS SHARK TANK
MORE ON MARKET REALIST
Fans complained that the unusual clue cost the player a chance to challenge for the win.
16 hours ago
The founders of xCraft struck a rare and expensive all investor deal on Shark Tank.
20 hours ago
The dynamic host finally broke silence on exit rumours, cementing his intent to continue his job.
21 hours ago
The painting and a note from the renowned artist, Hovsep Pushman left the expert in awe.
1 day ago
Banking on a bad guess made by his opponent, Ryan Burkett guessed the correct answer and took home a massive win.
1 day ago
The World War II era sketch was given to the guest's father by Jerry Siegel and Joe Shuster, the creators of Superman.
1 day ago
The contestant, Madison, hit the jackpot with less than a second remaining in the 'Race Game.'
2 days ago
Both the contestant and fans believed he stood no real chance of solving the Bonus Round puzzle.
3 days ago
The spooky item was a great find for the pawn shop, but the asking price was too high for Corey Harrison to cut a deal.
4 days ago
Despite saying that the item was worth a small fortune, the expert was confident about its future.
4 days ago
Harrison almost blew the deal for the gold & diamond encrusted ring over $3,000.
5 days ago
Insulted by her refusal to partner up, Kevin O'Leary told Lori Greiner, 'Do not screw with Mr Wonderful...'
5 days ago
The witty host reminded everyone that he’s never afraid to deliver the perfect clap back.
6 days ago
TikToker Madilynn Cameron alleged she was asked her to get a membership to use the self checkout facility at Walmart.
6 days ago
The toy train set from the Lionel company turned out to be a invaluable treasure.
6 days ago
The pawn shop boss, Rick Harrison wasted no time to get the mummy authenticated.
6 days ago
The elderly guest was visibly shaken to learn the value of her prized family heirloom.
6 days ago
In an Instagram post, Drew Goldfarb got candid about his big win, friends he made along the way, and things he learnt.
6 days ago
Ken Jennings accidentally let a curse slip and spoiled a clue — and the goof-up made it to air unedited.
7 days ago
The expert admitted that the item wasn't the most appealing thing to appraise.
7 days ago