Star-Powered Beauty, A Closer Look at 10 Celebrity-Owned Brands

Sep 04, 2023

By: Vallari Vaidya

These stars come with their own beauty lines

For as long as their images have been in print, celebrities have been linked to the world of beauty. The initial influencers, consisting of actors and musicians, have frequently participated in numerous advertising campaigns for beauty companies, often serving...

1. Rihanna: Fenty Beauty

In 2017, Rihanna launched Fenty Beauty and currently holds a 50% ownership stake in the company. The beauty brand expanded into eight African countries in 2022, solidifying its global prominence with a core mission of inclusivity for all women and skin typ...

2. Kylie Jenner: Kylie Cosmetics

Reality TV star Kylie Jenner founded Kylie Cosmetics in 2014, swiftly boosting her fortune and businesswoman status. The brand's claim to fame lies in its lip products, particularly those that promise fuller lips. Jenner effectively promotes her brand thr...

3. Selena Gomez: Rare Beauty

Gomez's Rare Beauty brand is known for its mission of challenging unrealistic beauty standards and promoting mental health. According to Cosmetify, it was the most searched celebrity beauty brand between February 2022 and January 2023, indicating growing ...

4. Ariana Grande: r.e.m.

Ariana Grande kept her makeup line a well-guarded secret for almost two years. When it finally launched in November 2021 with 12 initial products, it sold out rapidly. Called r.e.m. beauty, this makeup line is Ariana Grande's heartfelt gift to makeup enth...

5. Jeffree Star: Jeffree Star Cosmetics

The makeup artist and YouTube sensation launched his cosmetics line in 2014. His eponymous brand is considered one of the top five most influential celebrity beauty brands worldwide, based on profits, Instagram impact, and Google search rankings, as reported b...

6. Millie Bobby Brown: Florence by Mills

Florence by Mills, a beauty brand that is committed to being clean, vegan, and cruelty-free, was established in 2019 by Millie Bobby Brown, known for her role as a child star in "Stranger Things". The brand derives its name from Brown's great-gr...

7. Kim Kardashian: SKKN

Kim Kardashian's SKKN by Kim, a skincare brand launched in June 2022, reflects her signature greige aesthetic. Despite the minimalistic packaging, the collection is comprehensive, offering nine products. Kim's decision to go beyond the initial recomm...

8. Jessica Alba: Honest Beauty

Alba, who holds a position on the company's board and serves as its Chief Creative Officer, is frequently regarded as the company's public ambassador. Honest Beauty represents just one aspect of Jessica Alba's broader Honest empire. However, it&...

9. Gwyneth Paltrow: Goop

What began as a humble newsletter in 2008 has evolved into a multi-million-dollar brand encompassing beauty, fashion, wellness, and lifestyle. Goop's beauty products focus on delivering a clean, radiant foundation. Gwyneth Paltrow frequently champions her...

10. Jennifer Aniston: LolaVie

Jennifer Aniston's hair has been iconic for over two decades, and when she finally launched her hair-care brand, LolaVie, in the fall of 2021, people wondered why it took so long. Aniston revealed that they had been working on the brand for almost five ye...