ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

Jay Cutler once showed up on 'Shark Tank' and boldly turned down Kevin O’Leary’s big offer

The four-time Mr. Olympia winner left some of the sharks awestruck with his physique.
PUBLISHED MAY 22, 2025
Screenshots showing Jay Cutler and Kevin O Leary on "Shark Tank" (Cover image source: YouTube | Shark Tank Global)
Screenshots showing Jay Cutler and Kevin O Leary on "Shark Tank" (Cover image source: YouTube | Shark Tank Global)

The reason why “Shark Tank” stands out is that it offers regular people an opportunity to raise funds for turning their ideas into successful ventures. This doesn't mean that a famous person who has tasted success in another sector could not turn up on the show to pitch a business. One such aspiring entrepreneur was four-time Mr. Olympia winner, Jay Cutler, who showed up seeking $50,000 for 10% of his company, Jay’s Pet Butter.

The company made peanut butter that was suitable for consumption by both humans and dogs. Before the sharks got into the numbers of the business, they had a fan moment with the four-time Mr. Olympia winner. “You’re Jay Cutler, right?” Daymond John asked. “He’s a beast,” Mark Cuban added. There was a picture of him in his prime as a bodybuilder that impressed everyone, and Lori Greiner remarked, “That picture of you is insane.” However, once the pleasantries were over, it was time to crunch the numbers. Cutler wasn’t alone in this business and had brought his partner Brandan Fokker to the show. Both entrepreneurs had a massive social media following in the health and fitness industry. The former bodybuilder claimed to have 16 million followers on social media. 

Screenshot showing the picture of Jay Cutler that impressed the sharks. (Image credit: YouTube | Shark Tank Global)
Screenshot showing the picture of Jay Cutler that impressed the sharks. (Image source: YouTube | Shark Tank Global)

Cutler was also the owner of Cutler Nutrition, a massive supplement brand. He could have distributed this product through that brand, but since Jay’s Pet Butter had more to do with pet care than health and fitness, he decided to give it a different identity. The company’s sales figures, however, weren’t impressive at $39,000 in 10 years. That wasn’t going to impress the sharks, even though all of them liked the product that he had brought to the show.

Cuban said that it was a product that wasn’t investable yet and abstained from offering a deal. Greiner said no to a deal as this wasn’t a product that she could use as her body didn’t agree with peanuts, so she too backed out. Daniel Lubetzky also believed that he wasn’t the right shark for this business, and Daymond John said that Cutler didn’t need a shark at this point.

Screenshot showing the entrepreneurs on
Screenshot showing the entrepreneurs on "Shark Tank." (Image source: YouTube | Shark Tank Global)

The only person left was Kevin O’Leary, who actually believed that the business could go big. The low cost of customer acquisition appealed to him despite the humble sales numbers. However, he didn’t want an equity deal, he wanted a royalty. Mr. Wonderful said that he’d give the entrepreneurs $50,000 for $1 a jar of perpetual royalty.



 

Even though there were no other offers on the table, Cutler and Fokker did not believe that a royalty deal was the right move for the company at that point and rejected the deal. Lubetzky said that they could counter the offer, but since Mr. Wonderful was unwilling to budge from this position, the entrepreneurs left empty-handed.

MORE ON MARKET REALIST
While being energetic is good, fans want the contestants to be more genuine than they seem.
2 hours ago
The item was a stick that had memories of the guest's grandfather carved into it.
2 hours ago
The host had no idea about the popular cartoon series and his expressions were hilarious.
3 hours ago
Despite messing up, the co-founders of Eco Nuts wanted a Shark to work 16 hours a day for them.
3 hours ago
The contestant said she was bad at it but there is no excuse for mistaking a continent for a country
1 day ago
Corey Harrison did not know much about the jersey, but he got a lot of help from the expert.
1 day ago
The contestant would have become the first man to achieve the big prize.
1 day ago
The question was about some of the most popular boy bands of all time.
1 day ago
The guest did not create a fuss but was adamant about the authenticity of his item.
1 day ago
The host's speech made for a sombre moment but he found a way to make that funny as well.
2 days ago
Fans once again called out the puzzle, which, according to them, was too tough.
3 days ago
The guest wanted a five-figure sum at first but was left disappointed by Harrison's stubbornness.
3 days ago
Rick Harrison was not as careful with this item as one would have expected him to be.
3 days ago
The contestant got a couple of chances to answer, and Harvey was left unimpressed on both occasions.
3 days ago
The contestant has denied the host's claims on social media that has fans intrigued.
3 days ago
It must have felt like a full circle moment for the family that had felt similar emotions back then.
4 days ago
The entrepreneur did not have a clear plan to grow the business despite having such a big ask.
4 days ago
All of the other sharks said no due to the risks, but Cuban seemed eager to take the gamble.
5 days ago
The contestant started the game strong but had to wait until the end for the big win.
5 days ago
The contestant faced a tough puzzle and she was not prepared for that at all.
5 days ago