ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

Independent Sellers On Amazon Share Key Benefits Of Selling On The Platform

As per an official blog, over 60% of sales in Amazon’s store come from independent sellers.
PUBLISHED FEB 5, 2024
The Amazon logo | Getty Images | Photo by Nathan Stirk
The Amazon logo | Getty Images | Photo by Nathan Stirk
A worker loads a truck with packages at an Amazon packaging center | Getty Images | Photo by Sean Gallup
A worker loads a truck with packages at an Amazon packaging center | Getty Images | Photo by Sean Gallup

Amazon globally sees over 2 billion visits per month, providing a great opportunity for sellers, according to Statista. The platform makes a very attractive sales channel even for independent online merchants and small business owners. Amazon doesn’t require sellers to have a lot of experience, a large inventory, or loads of cash, as per a Forbes report. In a recent blog, Amazon highlighted that most of the orders in its store are fulfilled by independent business owners on the platform. Here’s what they said are the advantages of selling on the platform.

Tools for Success

Several small business owners and independent sellers expressed that Amazon gives all the tools and features to sellers for them to succeed. From logistics, and lending (pay later) options to ads, Amazon offers a plethora of things that help sellers.

Amazon Prime lorries are seen at the Amazon fulfilment centre | Getty Images | Photo by Dan Kitwood
Amazon Prime lorries are seen at the Amazon fulfilment centre | Getty Images | Photo by Dan Kitwood

"Without the use of Amazon's, distribution services, e-commerce tools, cash flows (the list goes on and on) my business would be nowhere near what it is today,” said Ben Person, founder and CEO, of ENALAS Group, Eisco products in the blog post.

Credibility and Brand Recognition

Amazon is a globally recognized brand and its credibility extends to its sellers as well. Customers across the globe are more likely to buy items from Amazon rather than some little-known platform. With its global presence, Amazon also allows businesses to leverage their identity and reach more people.

Owner of 1818 Farms, Natasha McCrary said in the blog that the credibility that Amazon offers small brands is fantastic.

Advertising Cost

Like every other online platform, Amazon also allows sellers to advertise their products. These sponsored products show up at the top when a customer searches in the category.

Close-up of hashtag advertisement for Amazon Prime Day | Getty Images | Photo by Smith Collection
Close-up of hashtag advertisement for Amazon Prime Day | Getty Images | Photo by Smith Collection

"Amazon Ads, in many cases, is by far cheaper than many other acquisition channels, and one of the most cost-effective means of selling products online,” Alfred Mai, founder and CEO of ASM Games wrote.

Power of Reviews

Reviews on products go a long way in adding credibility and value. However, it extends beyond it to well and acts as a medium for sellers to get some encouragement and feedback. Co-CEO of Chica Beauty said that the reviews of excited and happy customers make them happy as well and provide reassurance.

Better Reach

The Amazon website | Getty Images | Photo by Quinn Rooney
The Amazon website | Getty Images | Photo by Quinn Rooney

Due to Amazon’s popularity, smaller brands can reach every corner of the country and even discover new customers who also find use of their products. EazyHold, which makes products for the elderly suffering from arthritis was able to discover a new customer base, kids with cerebral palsy, who also found use of their products. All thanks to Amazon, said Polina Mellin, partner, EazyHold

Overall Ease of Doing Business

With several services like Fulfilled By Amazon (FBA), Buy With Prime, a massive infrastructure, and comparatively lower fees, Amazon offers a great experience for sellers.

Workers pack and ship customer orders at the 750,000-square-foot Amazon fulfillment center | Getty Images | Photo by Scott Olson
Workers pack and ship customer orders at the 750,000-square-foot Amazon fulfillment center | Getty Images | Photo by Scott Olson

In the blog, Dean-Paul Hart, president, of Compac Industries said, "When I think about Amazon services, FBA (Fulfillment by Amazon) has to be at the top, because it allows us, as a company, to be able to scale."

Further, the CEO of Iya Foods expressed that in terms of fees, it is far more efficient for them to ship products via Amazon’s FBA than it is anywhere else.

MORE ON MARKET REALIST
Fans complained that Carey maybe getting too old to take all the physicality during celebrations.
4 hours ago
Everyone has their own preferences but few people ever talk about this stuff on national TV.
6 hours ago
Drew Carey cares about his co-workers but he also doesn't hesitate to laugh at their expense.
9 hours ago
It's a moment of happiness when someone gets a deal on the show but it doesn't always end well.
10 hours ago
The models on "The Price is Right" are usually quite adept at their jobs but mistakes happen.
1 day ago
The models on the show are usually nice to contestants but this was a confrontation.
1 day ago
Steve Harvey really got agitated in this moment and he made no attempt to hide his feelings.
1 day ago
Lancaster did regain her balance but she caused collateral damage to save herself from embarrassment.
1 day ago
The contestant didn't lose her enthusiasm despite the fall which is admirable.
1 day ago
Steve Harvey is a patient host but some things just get on his nerves and he makes it clear.
2 days ago
The veteran host could not control his laughter after realizing the prank his colleagues had pulled.
2 days ago
Few people expected those words to come from the new host of the popular game show.
2 days ago
The Price is Right has always seen emotional contestants but this moment was just epic.
3 days ago
Mark Cuban has a good eye for potentially successful businesses but this one was just special.
3 days ago
The veteran host usually makes fans laugh with his words and not his actions but this was epic.
3 days ago
This contestant sure had a lot of nerve to say what he did about the mother of his child on TV.
3 days ago
The Reddit user wasn't expecting a former contestant to share insights on cracking the puzzles.
4 days ago
It didn't turn out to be something serious but it was still a traumatic experience for the customer.
4 days ago
The veteran host is usually a sympathetic individual but this one was a hilariously freakish moment.
5 days ago
Costco might be one of the biggest supermarket chains but that's not going to save it from criticism.
5 days ago