ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

How Employers Are Addressing Gen Z’s Growing Financial Needs and Preferences

Gen Z values long-term stability; employers tap into this with tailored benefits, student loan solutions, and financial empowerment.
PUBLISHED MAR 5, 2024
Cover Image Source: Students arrive for their graduation ceremony at the Royal Festival Hall | Getty Images | Photo by Dan Kitwood
Cover Image Source: Students arrive for their graduation ceremony at the Royal Festival Hall | Getty Images | Photo by Dan Kitwood

When it comes to financial planning, Gen Z is emerging as a cohort with a distinct focus on long-term stability, including a keen interest in financial literacy, savings, and a strong inclination towards employer-backed retirement benefits. The Transamerica Institute reports that members of Gen Z foresee spending approximately 30 years in retirement, underscoring their forward-looking financial mindset. However, a significant 57% within this demographic believe they should be saving more for their retirement.

UCLA students and supporters demonstrate outside the UC Board of Regents meeting | Getty Images | Photo by David McNew
Image Source: UCLA students and supporters demonstrate outside the UC Board of Regents meeting | Getty Images | Photo by David McNew

Considering Gen Z's interest in employer-provided retirement benefits, employers can capitalize on this inclination to deepen their commitment to long-term financial well-being. Transamerica's findings show that two-thirds of Gen Z members are already engaged in savings through employer-sponsored retirement plans or alternative avenues. Moreover, a substantial 70% express interest in customizing their benefits, revealing an opportunity for employers to align offerings with these preferences.

Yet, despite their interest, only 36% of Gen Z participants feel their opinions matter concerning employer benefits, and merely 38% believe the benefits are worth the cost.

Cover Image Source: Pexels | cottonbro studio
Image Source: Pexels | cotton-bro studio

A major concern for Gen Z is student loan debt. A survey reveals that a considerable portion of this demographic seeking employer assistance with their student loans. Recognizing this trend, the SECURE 2.0 Act, enacted in December 2022, offers a potential solution. Employers can now provide matching contributions to employees' retirement accounts based on qualified student loan payments.

While not mandatory, this benefit presents an attractive option for employers aiming to distinguish themselves and attract top talent in a competitive market.

Student Studying for her Exam | Pexels | Photo by Pixabay
Image Source: Pexels | Photo by Pixabay

Abbott Laboratories has implemented the Freedom 2 Save program, an innovative approach to address student loan debt. Employees qualifying for the company's 401(k) and contributing 2% of their pay towards student loans receive an equivalent amount to Abbott's 5% 401(k) match, channeled directly into their retirement accounts. This unique initiative recognizes the changing priorities of new graduates.

Fidelity has also stepped into the realm of student loan benefits, unveiling "Student Debt Retirement," inspired by SECURE 2.0. This offering allows employers to match employees' student loan payments with contributions to their retirement plans, adding another layer to the financial support landscape.

As of the latest report, student loan debt in the United States stands at a staggering $1.727 trillion. Notably, 2023 marked a significant milestone as it witnessed the first-ever annual decline in student loan debt. The federal loan balance alone contributes substantially, reaching $1.602 trillion and making up a dominant 92.8% of the entire student loan debt landscape.

A substantial 43.2 million borrowers are shouldering federal student loan debt burdens, with an average balance of $37,088. When factoring in private loan debt, the total average balance escalates to an estimated $39,981. Projections for 2024 suggest that the trend of declining student loan debt will persist, offering a glimmer of relief to borrowers

Image Source: Photo by Andrea Piacquadio | Pexels
Image Source: Photo by Andrea Piacquadio | Pexels

Bill Gimbel, President of LaSalle Benefits, suggests providing access to a financial planner and online financial services and facilitating loan payments through automatic payroll deductions. These offerings cater to Gen Z's desire for holistic financial support beyond traditional benefits.

"It is vital to understand their investing decisions and to provide them with the educational tools to prepare for those decisions," said FINRA Foundation President Gerri Walsh.

MORE ON MARKET REALIST
"It's a lady's robe. A robe from 1750 is a very rare robe. The only other ones I know of this type, you'd have to go to Beijing," the appraiser said.
4 hours ago
Harvey also got other hilarious answers, but nothing could match the woman's sass.
7 hours ago
The Gronkowski family is famous for their contributions to America's sporting culture.
8 hours ago
The expert said that the fossil was well preserved but still wasn't something extraordinary.
10 hours ago
The expert revealed that the jewel was from the late-Victorian era with an exceedingly rare stone.
1 day ago
"I wouldn't have gotten this one at all. I only got "of the curve," but that was it," a fan said.
1 day ago
All of the other sharks said no to the entrepreneurs, but Mr. Wonderful saw value in the product.
1 day ago
The contestant might not have expected to even be on stage, let alone play such a great game.
1 day ago
Everyone in the studio loved the four-legged superstar who stole the show for a few seconds.
2 days ago
The founder of "Eat Your Flowers"just couldn't refuse the offer despite having others on the table.
2 days ago
Rick Harrison had several doubts from the start, but they were all cleared later on by his friend.
2 days ago
A fan also commented that they almost fell off their chair after hearing Rosa's answer.
2 days ago
The guest had also brought a couple of personal telegrams sent by the Palace to the original owner.
2 days ago
"I don't understand how people are not paying attention to the last few plays," a fan said.
3 days ago
More than his product, it was his story and his sharpness that impressed every single shark.
3 days ago
The contestant was embarrassed, but his answer turned out to be on the board.
3 days ago
She was already emotional even before her husband even played the Bonus Round.
4 days ago
Fans on social media were livid and they did not shy away from expressing their disappointment.
4 days ago
Matt quoted $18,000 for 'Anne of Green Gables' but merely paid $25 while buying it.
4 days ago
Carl L. Shy, an Olympian and basketball player, later joined the LAPD and retired as a detective.
4 days ago