ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

Democrats Introduce Shrinkflation Prevention Act to Tackle Product Downsizing and Protect Consumers

Rising prices and shrinking products are some of the top concerns of voters heading into the 2024 presidential election.
PUBLISHED MAR 1, 2024
Boxes of cereal displayed on a shelf at a Target store | Getty Images | Photo by Justin Sullivan
Boxes of cereal displayed on a shelf at a Target store | Getty Images | Photo by Justin Sullivan

Senator Bob Casey, along with others, has introduced the Shrinkflation Prevention Act to prevent companies from reducing the size of their products without reducing prices. The age-old practice was recently called out by President Joe Biden earlier this month in his Superbowl commercial. Democrats and the President say that shrinkflation has gotten out of control and companies are scamming people. "I've had enough of what they call shrinkflation, it’s a rip-off," President Biden said in the commercial.



 

Shrinkflation is the practice of reducing the size of a product while maintaining the price of it. This is a strategy adopted by companies mainly in the food and beverage industries to stealthily cut costs and boost profit margins in stressful times.



 

The downsizing of products is nothing new and has been going on since the 1950s. Further, as inflation reached record levels in the past couple of years, the use of this tactic has ramped up as well. The phenomenon has gotten so popular that shrinkflation videos are now trending on TikTok as well.

Furthermore, rising prices and shrinking products are some of the top concerns of voters heading into the 2024 presidential election. Citizens have blamed President Biden for it but even with inflation cooling down, shrinkflation seems to remain prevalent. Thus to fight this, Democrats have introduced the Shrinkflation Prevention Act.

Senator Casey, who sits on the Senate’s Health, Education, Labor, and Pensions Committee, introduced the Shrinkflation Reduction Act to crack down on corporations who are deceiving consumers by selling smaller products at regular prices.



 

The bill if passed will allow the Federal Trade Commission (FTC) and state attorney generals to create regulations that will help prevent practicing this form of gouging. It would also direct the FTC to establish shrinkflation as an unfair or deceptive practice and authorize the FTC to pursue civil actions against corporations that engage in the act. Attorney generals will also be empowered to bring civil suits against corporations.

The alarms around Shrinkflation have been going on since last fall and Senator Casey has issued four reports on how the practice is affecting working families.

He has cited the examples of shrinkflation such as a 5% decrease in the size of a Doritos package, a 12% decrease in Wheat Thins, a 6% decrease in Oreos, a 28% decrease in Great Value Ultra Strong Toilet Paper, and a 12% decrease in Gatorade, a CBS report mentioned.

Sen. Sherrod Brown, a co-sponsor of the bill, said that the new bill will make sure that customers “get every ounce they pay for”, HuffPost reported.

While there have been bills introduced to target corporate price gouging and collusion, this bill is the first that focuses particularly on shrinkflation.

Casey and Brown were joined by five Democratic co-sponsors Tammy Baldwin (Wis.), Elizabeth Warren (Mass.), Jacky Rosen (Nev.), Cory Booker (N.J.), and Sheldon Whitehouse (R.I.) and the bill now faces an uphill battle in Congress against the Republican opposition.

Consumers can increase awareness of the phenomenon and take a closer look at the items they buy. Edgar Dworsky, a consumer lawyer and founder of the website Consumer World, suggests that consumers should look at the net weight of the items of regular use.



 

For instance, if their regular tube of toothpaste shifts from 3.9 ounces to 3.5 ounces, consumers should shift to a competitive brand that offers the same value.

Another way to ensure that people are getting a better deal is to take a look at the price per unit of a product. This tells how much the consumers are paying for each unit of a packaged item.

MORE ON MARKET REALIST
Things took a turn for the better with the shark as far as the entrepreneurs were concerned.
15 hours ago
The expert pointed out the intricate details on the item and said it was a personal item of the royals.
16 hours ago
The expert said that if the signature was on a letterhead when Garfield was President, it would be worth more.
18 hours ago
Had the contestants not gotten their gamble right, they would have lost everything they'd earned.
1 day ago
The revelation came thanks to a fan who asked the question during a "Jeopardy!" taping.
1 day ago
The entrepreneurs' decision came as a big shock to the sharks, and they did not hide it.
1 day ago
Tina double-guessed her third answer, "Does April have 31 days?" Harvey gave her the stink eye.
1 day ago
All the theatrics didn't work when sharks started scrutinizing profit margins.
1 day ago
"Can I stop at any time?" the player nervously inquired. "You can stop any time you want, yes," Carey assured.
1 day ago
Guests on the show would run with it if they ever got that kind of money on Pawn Stars.
2 days ago
The guest even said to keep the kids in the dark about how valuable these items were.
2 days ago
The company had fantastic sales but a crushing debt with a high interest rate that the sharks hated.
2 days ago
It was only Carey's second season in the show and he could have been part of a massive scandal.
3 days ago
“I won’t say anything, and you know why,” he said, with a gesture to zip his lips.
3 days ago
The ring was rescued by the guest's mother thanks to a stranger early in the morning.
3 days ago
"She blanked out. It happens to the best of us," a fan sympathized with the player.
3 days ago
The instrument originally belonged to the guest's grandfather who suffered a horrific injury.
4 days ago
The contestant's wife seemed embarassed at that point of time, and worried as well.
4 days ago
The co-founders of Dino Don got the shark that they always wanted on board.
4 days ago
One can understand why the measure is in place but the shopper was having none of it.
4 days ago