ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

Viral Video Unveils AI-Ordering Experience at Wendy's Drive-Thru; Here's What Netizens Think

Brittany captioned her video, "Nah fam. I'm not for this. I had to get back into line so I could record this."
PUBLISHED APR 30, 2024
Cover Image Source: Woman shares experience of ordering through Wendy's new AI feature | @brittanyann_222 | TikTok
Cover Image Source: Woman shares experience of ordering through Wendy's new AI feature | @brittanyann_222 | TikTok

In the past couple of years, AI has made its presence felt in every sector since it has been used to write academic papers, code and also for creating art. Now it has entered the fast food industry, with Wendy's integrating it into the drive-thru ordering process, and other chains watching closely. Now a Wendy's customer Brittany has addressed the curiosity about AI at the eatery through a video that has quickly gained popularity. She documented her experience at the drive-through where an AI (Artificial Intelligence) employee took her order. By Monday, the video, titled "AI taking over," had received over 467,000 likes and views. In the video, Brittany is greeted by an AI voice that says, "Welcome to Wendy's, what would you like?" as she approaches the ordering menu. The ordering page shows the consumer what the AI voice is asking them while displaying a microphone sign and closed captions in both Spanish and English.

Image Source: @brittanyann_222 | TikTok
Image Source: @brittanyann_222 | TikTok

Here's how Brittany's conversation with Wendy's new AI went:

Brittany: "Can I have a chocolate Frosty?"

AI Worker: "Which size for the chocolate Frosty?"

Brittany: "Medium."

AI Worker: "Can I get you anything else today?"

Brittany: "No, thank you."

AI Worker: "Great, please pull up to the next window."

As the ordering screen refreshes, a caption at the bottom reads, "VOICE AI ORDERING SESSION HAS ENDED. If you need to make a change or have questions please let a crew member know at the window."

Brittany captioned her video, "Nah fam. I'm not for this. I had to get back into line so I could record this."

In the comments section, viewers have mixed feelings regarding whether or not AI improves the fast food experience. The most liked comment under Brittany's video, with over 104,000 likes, says, "At least, it's polite and friendly. I'll take it!" However, a few other comments criticize the AI worker's abilities. "Nah, it's too slow for me," one says. "When I took orders in fast food, I could've had this order completed in less than 10 seconds while still being polite," another admits. One viewer points out, "Damn, that AI took someone's job at Wendy's."

Image Source: @brittanyann_222 | TikTok
Image Source: @brittanyann_222 | TikTok

Critics fear that although technology can speed up processes, it might also result in fewer jobs for people. For people struggling to make ends meet, jobs at establishments like Wendy's are often crucial. Wendy's decision to use AI raises concerns about striking the correct mix between technological advancement and job preservation.

Image Source: @brittanyann_222 | TikTok
Image Source: @brittanyann_222 | TikTok

Some users were optimistic and are looking forward to similar tech being integrated into drive-thrus at their nearby Wendy's.

Image Source: @brittanyann_222 | TikTok
Image Source: @brittanyann_222 | TikTok

Despite these concerns, Wendy's remains optimistic about the future of Fresh AI. To give customers a more tech savvy experience, they plan to integrate AI into various gadgets, such as phones and smart home systems.

Wendy's explains, "We developed Wendy's FreshAI to address the limitations of traditional AI in the drive-thru. This includes being able to understand casual conversations with customers and efficiently handle Wendy's menu, which is full of customizations and configurations." According to Restaurant Drive, this pilot program is a collaboration with Google's chatbot technology. It kicked off in May 2023 at four Wendy's locations, intending to allow franchise owners to test it across the country in 2024.


@brittanyann_222 Nah fam. I’m not for this. I had to get back into line so I could record this. #ai #artificialintelligence #wendys ♬ original sound - brittanyann_222

 

Follow Brittany on TikTok ( brittanyann_222 ) for more such content and videos.

MORE ON MARKET REALIST
There has been speculation about the host's future after a disastrous ratings dip this year.
1 hour ago
The entrepreneurs claimed to have invented what would become the future of wireless charging.
5 hours ago
All hope seemed lost for the contestant at one point but she pulled off a miracle.
7 hours ago
Wildwonder boasted of $1.4 million in revenue and had a successful run rate of $2.5 million during the time of the valuation.
1 day ago
Few contestants have ever played this game with this much perfection in the past.
1 day ago
The expert said that the watch's value was $2,600 than what it could have been.
1 day ago
Kevin O'Leary, Daymond John, and Robert Herjavec tried to stop her from making the offer.
1 day ago
She was able to impress viewers with her trivia knowledge but wasn't able to win the game.
1 day ago
All hope seemed lost for the entrepreneurs who had come up with an innovative health product.
2 days ago
Fans compared Jennings' laid-back style with late television host Fred Rogers.
2 days ago
The offer being made to the entrepreneurs by O'Leary also seemed to be a bit unfair.
2 days ago
The guest said that she had received the item from her grandmother who had inherited it.
2 days ago
The "Pawn Stars" were aleft impressed by the only basketball signed by the OGs Jordan, Phil Jackson, and Kobe.
3 days ago
Turns out that Mr. Wonderful was ordained by the state of California to do the job.
3 days ago
Fans did not expect to see a person with such a striking resemblance to the former Vice President.
3 days ago
Rick Harrison wasn't trying to this item for a low price as it was historically significant.
3 days ago
Despite offering $1.5 million, Harrison was unable to make a deal for the historic item.
4 days ago
Kevin O'Leary hailed their salesmanship after coming to a $600,000 valuation.
4 days ago
The star also followed it up with a second shoutout seeking another chance for her on the show.
4 days ago
The clock was a piece of art and its mechanism was as intriguing as it gets.
4 days ago